{"id":2154,"date":"2026-10-13T14:43:42","date_gmt":"2026-10-13T12:43:42","guid":{"rendered":"https:\/\/leadthemood.com\/?p=2154"},"modified":"2026-10-13T15:19:08","modified_gmt":"2026-10-13T13:19:08","slug":"anuncis-avatars-ia-2027","status":"publish","type":"post","link":"https:\/\/leadthemood.com\/ca\/blog\/anuncis-avatars-ia-2027\/","title":{"rendered":"Com crear anuncis amb avatars d\u2019IA el 2027"},"content":{"rendered":"<style>.ltm-editorial-2027{overflow:visible;color:inherit}.ltm-editorial-2027 a{font-size:inherit;line-height:inherit;overflow-wrap:anywhere}.ltm-editorial-2027 .ltm-ed-intro{font-size:1.2em;line-height:1.65}.ltm-editorial-2027 figure{margin:32px 0}.ltm-editorial-2027 figure img,.ltm-editorial-2027 figure video{display:block;width:100%;height:auto;border-radius:12px}.ltm-editorial-2027 figcaption{font-size:13px;line-height:1.6;margin-top:12px;opacity:.85}.ltm-editorial-2027 .ltm-ed-wide,.ltm-editorial-2027 .ltm-ed-pair{width:min(1080px,calc(100vw - 48px));position:relative;left:50%;transform:translateX(-50%)}.ltm-editorial-2027 .ltm-ed-pair{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin:32px 0}.ltm-editorial-2027 .ltm-ed-pair figure{margin:0;min-width:0}.ltm-editorial-2027 .ltm-ed-motion{max-width:600px;margin:32px auto}.ltm-editorial-2027 .ltm-ed-motion img,.ltm-editorial-2027 .ltm-ed-motion video{max-height:740px;object-fit:contain}.ltm-editorial-2027 .ltm-ed-index{padding:24px 28px;margin:32px 0;background:var(--lm-card,rgba(127,127,127,.08));border-radius:14px}.ltm-editorial-2027 .ltm-ed-index ol{margin-bottom:0}.ltm-editorial-2027 .ltm-ed-index li{margin-bottom:8px}.ltm-editorial-2027 h2[id]{scroll-margin-top:110px}.ltm-editorial-2027 .ltm-ed-embed iframe{display:block;width:100%;aspect-ratio:16\/9;border:0;border-radius:12px}.ltm-editorial-2027 .ltm-ed-note{font-size:13px;line-height:1.65;opacity:.75;margin-top:40px}.ltm-editorial-2027 .ltm-ai-table{overflow-x:auto;margin:32px 0;border:1px solid #ddd9e7;border-radius:12px}.ltm-editorial-2027 table{width:100%;border-collapse:collapse;font-size:15px;line-height:1.55}.ltm-editorial-2027 th,.ltm-editorial-2027 td{text-align:left;padding:16px;vertical-align:top;border-bottom:1px solid #ddd9e7;min-width:140px}.ltm-editorial-2027 th{background:#211438;color:white;font-weight:700}.ltm-editorial-2027 .ltm-ai-flow{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin:32px 0}.ltm-editorial-2027 .ltm-ai-flow>div{border:1px solid #ded8e7;background:#fff;border-radius:14px;padding:24px;color:#211438}.ltm-editorial-2027 .ltm-ai-flow b{display:block;color:#b33c74;font-size:36px}.ltm-editorial-2027 .ltm-ai-flow strong{display:block;margin:8px 0;font-size:20px}.ltm-editorial-2027 .ltm-ai-flow p{font-size:15px;line-height:1.6;margin:0}.ltm-editorial-2027 .ltm-ai-brief{background:#211438;color:#fff;border-radius:16px;padding:32px;margin:36px 0}.ltm-editorial-2027 .ltm-ai-brief h3{color:inherit;margin-top:0}.ltm-editorial-2027 .ltm-ai-brief p{color:inherit}.ltm-editorial-2027 pre{white-space:pre-wrap;overflow-wrap:anywhere;font:15px\/1.65 ui-monospace,monospace;background:#f1eef7;color:#211438;padding:24px;border-radius:12px}.ltm-editorial-2027 blockquote{border-left:4px solid #b33c74;padding:12px 24px;margin:32px 0}.ltm-editorial-2027 .ltm-ai-caption{font-size:13px;line-height:1.65;opacity:.85}@media(max-width:600px){.ltm-editorial-2027 .ltm-ed-pair,.ltm-editorial-2027 .ltm-ai-flow{grid-template-columns:1fr;gap:28px}.ltm-editorial-2027 .ltm-ed-index,.ltm-editorial-2027 .ltm-ai-brief{padding:20px}.ltm-editorial-2027 .ltm-ed-intro{font-size:1.08em}.ltm-editorial-2027 .ltm-ai-flow>div{padding:20px}.ltm-editorial-2027 th,.ltm-editorial-2027 td{padding:12px;font-size:14px;min-width:120px}}.ltm-editorial-2027 p{color:rgba(25,19,56,.78)}.ltm-editorial-2027 .ltm-ai-brief p{color:inherit}.ltm-editorial-2027 .ltm-ed-note,.ltm-editorial-2027 .ltm-ai-caption{color:#5f576d;opacity:1}body.postid-2154 .lhero2-grain{background-color:rgba(25,19,56,.50)}<\/style>\n<div class=\"ltm-editorial-2027 ltm-avatar2027-body\">\n<p class=\"ltm-ed-intro\">Un avatar pot dir el teu gui\u00f3 mirant a c\u00e0mera. Aix\u00f2 encara no \u00e9s un anunci. L\u2019anunci apareix quan hi ha una ra\u00f3 per prestar atenci\u00f3, una oferta que s\u2019ent\u00e9n i una prova que la sost\u00e9. Si falta aquesta part, nom\u00e9s has contractat una cara digital per llegir un fullet.<\/p>\n<p>Treballarem <strong>com crear anuncis amb avatars d\u2019IA el 2027<\/strong> amb un proc\u00e9s complet: objectiu, hooks, producte, presentador, variants, p\u00e0gina de destinaci\u00f3 i mesurament. Veur\u00e0s refer\u00e8ncies visuals originals i un exercici de campanya que pots adaptar a la teva marca. Sense resultats inventats i sense confondre un actor sint\u00e8tic amb un client satisfet.<\/p>\n<figure class=\"ltm-ed-wide\"><img width=\"1920\" height=\"1080\" src=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-scene.webp\" class=\"attachment-full size-full\" alt=\"Muntatge d\u2019exemples d\u2019actors virtuals d\u2019Arcads\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 1080px\" data-ai-asset=\"arcads-scene\" srcset=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-scene.webp 1920w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-scene-1600x900.webp 1600w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-scene-750x422.webp 750w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-scene-400x225.webp 400w\" \/><figcaption>Exemples d\u2019actors virtuals en el material oficial d\u2019<a href=\"https:\/\/www.arcads.ai\/\" target=\"_blank\" rel=\"noopener\">Arcads<\/a>. S\u00f3n demostracions del prove\u00efdor, no anuncis produ\u00efts per Lead the Mood.<\/figcaption><\/figure>\n<nav class=\"ltm-ed-index\" aria-label=\"\u00cdndex de l\u2019article\"><strong>De la idea a una prova creativa<\/strong><\/p>\n<ol>\n<li><a href=\"#brief\">1. Defineix quina oferta anuncies<\/a><\/li>\n<li><a href=\"#hooks\">2. Escriu tres obertures amb enfocaments diferents<\/a><\/li>\n<li><a href=\"#guion\">3. Construeix un gui\u00f3 amb producte i prova<\/a><\/li>\n<li><a href=\"#presentador\">4. Tria el paper de l\u2019avatar<\/a><\/li>\n<li><a href=\"#produccion\">5. Produeix una pe\u00e7a base<\/a><\/li>\n<li><a href=\"#variantes\">6. Prepara variants que ensenyin alguna cosa<\/a><\/li>\n<li><a href=\"#destino\">7. Connecta anunci i p\u00e0gina<\/a><\/li>\n<li><a href=\"#medicion\">8. Mesura i decideix qu\u00e8 canviar<\/a><\/li>\n<li><a href=\"#preguntas\">Preguntes freq\u00fcents<\/a><\/li>\n<\/ol>\n<\/nav>\n<h2 id=\"brief\">1. Defineix l\u2019oferta abans de triar l\u2019actor<\/h2>\n<p>Escriu a qui es dirigeix l\u2019anunci, quin problema reconeix aquesta persona i qu\u00e8 pot fer despr\u00e9s de veure\u2019l. L\u2019avatar vindr\u00e0 m\u00e9s tard. Aquesta decisi\u00f3 evita un error freq\u00fcent: trobar un rostre que ens encanta i buscar-li un argument a tota velocitat. La campanya no necessita un c\u00e0sting brillant si encara no sap qu\u00e8 est\u00e0 explicant.<\/p>\n<div class=\"ltm-ai-brief\">\n<h3>Brief original per practicar<\/h3>\n<p><strong>Estudio Nexo<\/strong> \u00e9s una marca fict\u00edcia de programari de reserves. Volem que responsables de petits negocis sol\u00b7licitin una demostraci\u00f3 del proc\u00e9s per confirmar canvis de cita. Tot l\u2019exercici \u00e9s una proposta editorial. No hem llan\u00e7at anuncis d\u2019aquesta marca ni obtingut dades de campanya.<\/p>\n<\/div>\n<p>En un projecte real, prepara quatre materials abans d\u2019escriure: descripci\u00f3 de l\u2019oferta, objeccions de clients, una demostraci\u00f3 del producte i la p\u00e0gina de destinaci\u00f3. Afegeix quines afirmacions pots sostenir. Si promets estalviar temps, explica quina acci\u00f3 evita o simplifica el producte; si no tens una mesura pr\u00f2pia, no converteixis la idea en un percentatge inventat.<\/p>\n<div class=\"ltm-ai-table\">\n<table>\n<thead>\n<tr>\n<th>Decisi\u00f3<\/th>\n<th>Exemple de l\u2019exercici<\/th>\n<th>Qu\u00e8 necessita una campanya real<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>P\u00fablic<\/td>\n<td>Negocis que gestionen cites<\/td>\n<td>Un segment i una necessitat reconeixible<\/td>\n<\/tr>\n<tr>\n<td>Oferta<\/td>\n<td>Demostraci\u00f3 de confirmaci\u00f3 de canvis<\/td>\n<td>Una funci\u00f3 existent i ben explicada<\/td>\n<\/tr>\n<tr>\n<td>Prova<\/td>\n<td>Seq\u00fc\u00e8ncia de pantalla prevista<\/td>\n<td>Una gravaci\u00f3 real del producte<\/td>\n<\/tr>\n<tr>\n<td>Acci\u00f3<\/td>\n<td>Sol\u00b7licitar una demo<\/td>\n<td>Una p\u00e0gina que permeti fer-ho amb claredat<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>La demostraci\u00f3 hauria d\u2019estar disponible des del primer dia. Impedeix que tota la persuasi\u00f3 depengui d\u2019un actor fent gestos davant d\u2019un fons agradable. Un pla concret pot respondre m\u00e9s que una frase enorme sobre revolucionar la gesti\u00f3. Ja hem revolucionat prou coses en els \u00faltims tres par\u00e0grafs de qualsevol anunci.<\/p>\n<h2 id=\"hooks\">2. Escriu tres hooks que obrin tres converses<\/h2>\n<p>Un hook \u00e9s l\u2019entrada al missatge. Pot partir d\u2019un dubte, una acci\u00f3 o una observaci\u00f3. No cal que cridi ni que prometi una cat\u00e0strofe si no comprem. Busca una situaci\u00f3 que el p\u00fablic identifiqui i que la resta de la pe\u00e7a pugui resoldre.<\/p>\n<div class=\"ltm-ai-flow\">\n<div><b>A<\/b><strong>El dubte<\/strong><\/p>\n<p>On queda el canvi quan un client mou la seva cita?<\/p>\n<\/div>\n<div><b>B<\/b><strong>La demostraci\u00f3<\/strong><\/p>\n<p>Confirmem un canvi de reserva pas a pas.<\/p>\n<\/div>\n<div><b>C<\/b><strong>El criteri<\/strong><\/p>\n<p>Abans de triar una agenda, mira com gestiona un canvi.<\/p>\n<\/div>\n<\/div>\n<p>Les tres obertures s\u00f3n originals i pertanyen a l\u2019exercici fictici. A presenta una situaci\u00f3. B ofereix veure una acci\u00f3. C introdueix un criteri per triar. Mantenir aquesta difer\u00e8ncia permet interpretar millor qu\u00e8 atrau el p\u00fablic. Canviar \u201cr\u00e0pid\u201d per \u201cmolt r\u00e0pid\u201d produeix una variant, per\u00f2 no necess\u00e0riament una idea nova.<\/p>\n<p>Per escriure els teus hooks, utilitza el llenguatge de les converses reals del negoci. No copi\u00efs comentaris privats ni identifiquis clients sense autoritzaci\u00f3; extreu la pregunta i converteix-la en una situaci\u00f3 general. Si el teu p\u00fablic parla de confirmar cites, una obertura sobre \u201coptimitzaci\u00f3 omnicanal de l\u2019operativa\u201d probablement te n\u2019allunya.<\/p>\n<div class=\"ltm-ed-pair\">\n<figure><img width=\"936\" height=\"1666\" src=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-casting.webp\" class=\"attachment-full size-full\" alt=\"Actriu virtual d\u2019Arcads en una cuina\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 1080px\" data-ai-asset=\"arcads-casting\" srcset=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-casting.webp 936w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-casting-506x900.webp 506w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-casting-421x750.webp 421w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-casting-225x400.webp 225w\" \/><figcaption>Exemple de presentadora sint\u00e8tica d\u2019Arcads.<\/figcaption><\/figure>\n<figure><img width=\"600\" height=\"1068\" src=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-emotion.webp\" class=\"attachment-full size-full\" alt=\"Actriu virtual d\u2019Arcads en un dormitori\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 1080px\" data-ai-asset=\"arcads-emotion\" srcset=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-emotion.webp 600w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-emotion-506x900.webp 506w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-emotion-421x750.webp 421w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-emotion-225x400.webp 225w\" \/><figcaption>Una altra proposta visual del cat\u00e0leg. El c\u00e0sting hauria d\u2019acompanyar l\u2019enfocament creatiu triat.<\/figcaption><\/figure>\n<\/div>\n<h2 id=\"guion\">3. Escriu un anunci que mostri el que promet<\/h2>\n<p>Treballa amb una obertura, una demostraci\u00f3 i un tancament. Entremig hi pot haver un argument, per\u00f2 s\u2019hauria de referir a alguna cosa que es veu o que pots justificar. L\u2019avatar pot presentar la idea; el producte l\u2019hauria de demostrar.<\/p>\n<blockquote>\n<p>On queda el canvi quan un client mou la seva cita? En aquesta demostraci\u00f3 d\u2019Estudio Nexo obrim la reserva, revisem la nova hora i confirmem l\u2019actualitzaci\u00f3. Mira com apareix el canvi a l\u2019agenda. Si vols veure tot el proc\u00e9s i comprovar si encaixa amb el teu negoci, sol\u00b7licita una demo.<\/p>\n<\/blockquote>\n<p>Aquest gui\u00f3 no \u00e9s un testimoni. \u00c9s l\u2019explicaci\u00f3 d\u2019un proc\u00e9s proposat per a l\u2019exercici. A la campanya real, comprova que la gravaci\u00f3 mostra exactament les accions i el resultat que menciona el text. Si el programari requereix un pas extra, el muntatge l\u2019ha de respectar.<\/p>\n<div class=\"ltm-ai-table\">\n<table>\n<thead>\n<tr>\n<th>Locuci\u00f3<\/th>\n<th>Material previst<\/th>\n<th>Funci\u00f3 comercial<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>La pregunta d\u2019obertura<\/td>\n<td>Presentador i r\u00e8tol curt<\/td>\n<td>Recon\u00e8ixer una situaci\u00f3<\/td>\n<\/tr>\n<tr>\n<td>Obrim i revisem<\/td>\n<td>Gravaci\u00f3 de producte<\/td>\n<td>Fer visible l\u2019acci\u00f3<\/td>\n<\/tr>\n<tr>\n<td>El canvi a l\u2019agenda<\/td>\n<td>Resultat en pantalla<\/td>\n<td>Comprovar qu\u00e8 passa<\/td>\n<\/tr>\n<tr>\n<td>Sol\u00b7licita una demo<\/td>\n<td>Tancament senzill<\/td>\n<td>Continuar l\u2019avaluaci\u00f3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Evita el gui\u00f3 que comen\u00e7a com una conversa i acaba com una llista de dotze beneficis. Si necessites diversos arguments, produeix diverses peces. Una creativitat pot treballar la facilitat d\u2019un proc\u00e9s; una altra, una comparaci\u00f3; una altra, un dubte que apareix just abans de contractar.<\/p>\n<p>El text hauria de sonar com alg\u00fa que ent\u00e9n el problema, encara que l\u2019interpreti un avatar. Llegeix cada frase en veu alta. Canvia construccions que nom\u00e9s funcionen escrites i elimina paraules que no aporten informaci\u00f3. La naturalitat de l\u2019anunci comen\u00e7a en aquesta feina.<\/p>\n<h2 id=\"presentador\">4. Decideix si l\u2019avatar presenta, demostra o acompanya<\/h2>\n<p>El format de creador mirant a c\u00e0mera pot ser \u00fatil com a entrada. Tamb\u00e9 pot esgotar l\u2019atenci\u00f3 si no arriba res m\u00e9s. Decideix quant espai tindr\u00e0 el presentador i en quins moments ha de passar la mirada al producte. Una pe\u00e7a efica\u00e7 pot utilitzar l\u2019avatar durant pocs segons i dedicar la resta a ensenyar.<\/p>\n<figure class=\"ltm-ed-wide\"><img width=\"1268\" height=\"900\" src=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/heygen-twin.png\" class=\"attachment-full size-full\" alt=\"Presentadora virtual de HeyGen en tres escenaris\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 1080px\" data-ai-asset=\"heygen-twin\" srcset=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/heygen-twin.png 1268w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/heygen-twin-750x532.png 750w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/heygen-twin-400x284.png 400w\" \/><figcaption>Variacions d\u2019escenari en el material de <a href=\"https:\/\/www.heygen.com\/avatars\" target=\"_blank\" rel=\"noopener\">HeyGen<\/a>. Triar l\u2019escenari tamb\u00e9 canvia la percepci\u00f3 del missatge.<\/figcaption><\/figure>\n<p>Un rostre formal amb un fons d\u2019estudi genera un context diferent d\u2019un pla que recorda una gravaci\u00f3 dom\u00e8stica. Cap dels dos \u00e9s autom\u00e0ticament millor. Relaciona la tria amb l\u2019oferta, el p\u00fablic i la marca. Si vens una soluci\u00f3 especialitzada, la credibilitat pot necessitar proves i claredat m\u00e9s que familiaritat impostada.<\/p>\n<p>Un anunci d\u2019estil UGC pot imitar un llenguatge visual de xarxes, per\u00f2 l\u2019actor sint\u00e8tic no \u00e9s un usuari que ha provat el producte. <a href=\"https:\/\/help.arcads.ai\/en\/articles\/17350011-ai-testimonial-style-ads\" target=\"_blank\" rel=\"noopener\">Arcads tamb\u00e9 ho distingeix en la seva documentaci\u00f3<\/a>. No escriguis una experi\u00e8ncia personal falsa per guanyar proximitat. Pots explicar una funci\u00f3, mostrar una oferta o citar una valoraci\u00f3 real ben atribu\u00efda i autoritzada.<\/p>\n<div class=\"ltm-ed-pair\">\n<figure><img width=\"600\" height=\"1066\" src=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-product.webp\" class=\"attachment-full size-full\" alt=\"Presentador virtual d\u2019Arcads mirant a c\u00e0mera\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 1080px\" data-ai-asset=\"arcads-product\" srcset=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-product.webp 600w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-product-507x900.webp 507w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-product-422x750.webp 422w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-product-225x400.webp 225w\" \/><figcaption>Presentador virtual del material oficial d\u2019Arcads.<\/figcaption><\/figure>\n<figure><img width=\"1280\" height=\"2276\" src=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/heygen-ugc-poster.jpg\" class=\"attachment-full size-full\" alt=\"Fotograma d\u2019una presentadora virtual de HeyGen en una cuina\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 1080px\" data-ai-asset=\"heygen-ugc-poster\" srcset=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/heygen-ugc-poster.jpg 1280w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/heygen-ugc-poster-506x900.jpg 506w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/heygen-ugc-poster-422x750.jpg 422w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/heygen-ugc-poster-225x400.jpg 225w\" \/><figcaption>Fotograma d\u2019una demostraci\u00f3 de HeyGen en una cuina. No \u00e9s una ressenya d\u2019una compradora.<\/figcaption><\/figure>\n<\/div>\n<p>Si utilitzes el doble d\u2019alg\u00fa de l\u2019equip, defineix com s\u2019aprovaran els guions. La capacitat de fer parlar aquesta imatge no hauria de convertir totes les decisions de campanya en un tr\u00e0mit. Aquesta persona continua associada al missatge que apareix amb el seu rostre.<\/p>\n<h2 id=\"produccion\">5. Produeix primer una pe\u00e7a base que puguis revisar<\/h2>\n<p>Tria una eina segons la feina que necessites. La <a href=\"https:\/\/help.arcads.ai\/en\/articles\/17349897-ai-video-ads\" target=\"_blank\" rel=\"noopener\">guia d\u2019Arcads<\/a> descriu anuncis amb actors d\u2019IA i variants. La <a href=\"https:\/\/leadthemood.com\/ca\/blog\/generadors-avatars-ia-video-2027\/\">comparativa de generadors<\/a> permet contrastar aquest enfocament amb altres formats de presentador.<\/p>\n<p>Introdueix el gui\u00f3 per escenes, prepara la veu i afegeix el material de producte. Genera una versi\u00f3 base i revisa contingut, pronunciaci\u00f3, moviment i muntatge per separat. Deixa apuntades les correccions abans de duplicar. Multiplicar una pe\u00e7a amb un error de producte nom\u00e9s et dona m\u00e9s errors a la mateixa velocitat.<\/p>\n<figure class=\"ltm-ed-wide\"><img width=\"1268\" height=\"900\" src=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/heygen-script.png\" class=\"attachment-full size-full\" alt=\"Il\u00b7lustraci\u00f3 de HeyGen amb gui\u00f3 i presentador\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 1080px\" data-ai-asset=\"heygen-script\" srcset=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/heygen-script.png 1268w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/heygen-script-750x532.png 750w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/heygen-script-400x284.png 400w\" \/><figcaption>Visual oficial de gui\u00f3 i presentador. La demostraci\u00f3 del producte continua sent una part diferent de la producci\u00f3.<\/figcaption><\/figure>\n<p>Prepara subt\u00edtols llegibles i r\u00e8tols breus. Comprova l\u2019arxiu en el format de publicaci\u00f3, amb les zones que ocupa la interf\u00edcie del canal. Si el bot\u00f3 de seguir o una descripci\u00f3 tapa la dada m\u00e9s important, cal ajustar el muntatge.<\/p>\n<p>Una adaptaci\u00f3 de format demana revisar el pla. Passar d\u2019horitzontal a vertical pot deixar fora l\u2019acci\u00f3 que demostrava l\u2019avantatge. Conserva la gravaci\u00f3 original i compon una versi\u00f3 adequada per a cada destinaci\u00f3. Un retall autom\u00e0tic pot servir de punt de partida; no hauria de decidir per tu qu\u00e8 necessita veure l\u2019usuari.<\/p>\n<div class=\"ltm-ed-pair\">\n<figure><img width=\"1440\" height=\"1080\" src=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/colossyan-script.webp\" class=\"attachment-full size-full\" alt=\"Visual d\u2019edici\u00f3 de gui\u00f3 de Colossyan\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 1080px\" data-ai-asset=\"colossyan-script\" srcset=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/colossyan-script.webp 1440w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/colossyan-script-1200x900.webp 1200w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/colossyan-script-750x563.webp 750w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/colossyan-script-400x300.webp 400w\" \/><figcaption>Visual d\u2019edici\u00f3 de gui\u00f3 del prove\u00efdor <a href=\"https:\/\/www.colossyan.com\/features\/ai-spokesperson\/\" target=\"_blank\" rel=\"noopener\">Colossyan<\/a>.<\/figcaption><\/figure>\n<figure><img width=\"920\" height=\"600\" src=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/heygen-export.png\" class=\"attachment-full size-full\" alt=\"Exemple d\u2019opcions d\u2019exportaci\u00f3 de HeyGen\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 1080px\" data-ai-asset=\"heygen-export\" srcset=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/heygen-export.png 920w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/heygen-export-750x489.png 750w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/heygen-export-400x261.png 400w\" \/><figcaption>Exemple d\u2019exportaci\u00f3 de HeyGen.<\/figcaption><\/figure>\n<\/div>\n<h2 id=\"variantes\">6. Crea variants amb una hip\u00f2tesi reconeixible<\/h2>\n<p>Comen\u00e7a per tres obertures i mant\u00e9n el cos, l\u2019oferta, el presentador i el tancament. La hip\u00f2tesi de l\u2019exercici \u00e9s que una pregunta, una demostraci\u00f3 directa i un criteri de compra poden atraure de manera diferent. No sabem quina funcionar\u00e0; per aix\u00f2 es planteja la prova.<\/p>\n<div class=\"ltm-ai-table\">\n<table>\n<thead>\n<tr>\n<th>Ronda<\/th>\n<th>Canvi previst<\/th>\n<th>Qu\u00e8 mantenim<\/th>\n<th>Qu\u00e8 volem aprendre<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Primera<\/td>\n<td>Obertura<\/td>\n<td>Producte, cos i tancament<\/td>\n<td>Quina entrada desperta inter\u00e8s<\/td>\n<\/tr>\n<tr>\n<td>Segona<\/td>\n<td>Argument del cos<\/td>\n<td>Obertura triada i oferta<\/td>\n<td>Quina explicaci\u00f3 acosta al pas seg\u00fcent<\/td>\n<\/tr>\n<tr>\n<td>Tercera<\/td>\n<td>Presentaci\u00f3 visual<\/td>\n<td>Missatge i destinaci\u00f3<\/td>\n<td>Com ajuda el format a seguir la pe\u00e7a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Aquesta taula \u00e9s un pla creatiu orientatiu. La configuraci\u00f3 del canal, la distribuci\u00f3 i el pressupost tamb\u00e9 afecten els resultats. Si necessites a\u00efllar una difer\u00e8ncia amb rigor, utilitza les funcions d\u2019experimentaci\u00f3 adequades del canal i documenta\u2019n les condicions. No diguis test controlat a una comparaci\u00f3 informal d\u2019anuncis amb exposici\u00f3 molt diferent.<\/p>\n<p>Guarda un nom de versi\u00f3 que indiqui qu\u00e8 canvia. Per exemple, Nexo-reserves-pregunta-ca-v1 i Nexo-reserves-demo-ca-v1. Afegeix data, gui\u00f3 i destinaci\u00f3. Aix\u00ed podr\u00e0s relacionar una dada amb una decisi\u00f3 creativa sense haver d\u2019obrir quinze arxius que es diuen final-final-bo.<\/p>\n<figure class=\"ltm-ed-wide\"><img width=\"936\" height=\"1666\" src=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-spanish.webp\" class=\"attachment-full size-full\" alt=\"Fotograma de demostraci\u00f3 d\u2019idioma d\u2019Arcads\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 1080px\" data-ai-asset=\"arcads-spanish\" srcset=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-spanish.webp 936w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-spanish-506x900.webp 506w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-spanish-421x750.webp 421w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-spanish-225x400.webp 225w\" \/><figcaption>Fotograma d\u2019una demostraci\u00f3 d\u2019idioma d\u2019Arcads. Les versions reals necessiten revisi\u00f3 de gui\u00f3, veu i destinaci\u00f3.<\/figcaption><\/figure>\n<p>Per a nous idiomes, adapta cada text a m\u00e0 i revisa la veu amb una persona competent en aquest idioma. Mant\u00e9n l\u2019oferta i les proves, per\u00f2 permet canvis de ritme i expressi\u00f3. No barregis una prova d\u2019obertura amb una prova de mercat: si canvien idioma i p\u00fablic, el resultat respon a diverses difer\u00e8ncies.<\/p>\n<h2 id=\"destino\">7. Fes que la p\u00e0gina continu\u00ef l\u2019anunci<\/h2>\n<p>Si l\u2019anunci promet veure com es confirma una reserva, la p\u00e0gina ha d\u2019ensenyar aquest proc\u00e9s o permetre sol\u00b7licitar-lo. Una cap\u00e7alera gen\u00e8rica que parla d\u2019innovaci\u00f3 obliga el visitant a reconstruir la conversa. El salt s\u2019hauria de sentir com el pla seg\u00fcent del mateix argument.<\/p>\n<p>Revisa titular, primer bloc, demostraci\u00f3 i crida a l\u2019acci\u00f3. Conserva les paraules que descriuen la funci\u00f3 i explica qu\u00e8 rebr\u00e0 la persona quan deixi les dades. Un formulari clar pot filtrar millor que una invitaci\u00f3 vaga a descobrir un univers de possibilitats.<\/p>\n<p>En la producci\u00f3 real, afegeix par\u00e0metres de seguiment coherents i comprova que l\u2019acci\u00f3 important es registra correctament. Evita incloure dades personals en aquestes etiquetes. El nom de la campanya, el format i la versi\u00f3 solen aportar la informaci\u00f3 que necessita l\u2019equip per interpretar el recorregut.<\/p>\n<div class=\"ltm-ai-flow\">\n<div><b>01<\/b><strong>Anunci<\/strong><\/p>\n<p>Una pregunta concreta i una demostraci\u00f3.<\/p>\n<\/div>\n<div><b>02<\/b><strong>P\u00e0gina<\/strong><\/p>\n<p>La mateixa funci\u00f3 amb prou informaci\u00f3.<\/p>\n<\/div>\n<div><b>03<\/b><strong>Sol\u00b7licitud<\/strong><\/p>\n<p>Un pas clar i una resposta comercial preparada.<\/p>\n<\/div>\n<\/div>\n<p>Connecta tamb\u00e9 l\u2019anunci amb el contingut que ajuda a avaluar l\u2019oferta. Una guia o una comparaci\u00f3 pot resoldre una objecci\u00f3 abans de la demo. L\u2019avatar ocupa una pe\u00e7a del recorregut; l\u2019estrat\u00e8gia ha de connectar les altres.<\/p>\n<h2 id=\"medicion\">8. Mesura el recorregut i decideix una correcci\u00f3<\/h2>\n<p>Primer, comprova si la pe\u00e7a es veu i si mant\u00e9 prou atenci\u00f3 per explicar l\u2019oferta. Despr\u00e9s, mira el pas cap a la p\u00e0gina. Finalment, analitza l\u2019acci\u00f3 comercial i la seva qualitat. Una obertura pot generar curiositat i portar visites poc rellevants. Un altre enfocament pot atreure menys volum i converses millors.<\/p>\n<p>Interpreta cada dada amb el seu denominador i el per\u00edode d\u2019observaci\u00f3. La taxa de clics relaciona clics i impressions; una taxa de sol\u00b7licitud relaciona sol\u00b7licituds i visites triades com a base. Abans de comparar, assegura\u2019t que calcules el mateix en totes dues versions. Un gr\u00e0fic bonic no corregeix una definici\u00f3 diferent.<\/p>\n<div class=\"ltm-ai-table\">\n<table>\n<thead>\n<tr>\n<th>Qu\u00e8 observes<\/th>\n<th>Qu\u00e8 revisar primer<\/th>\n<th>Canvi creatiu possible<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Es perd atenci\u00f3 al principi<\/td>\n<td>Claredat de l\u2019obertura<\/td>\n<td>Entrar abans en la situaci\u00f3 o la demostraci\u00f3<\/td>\n<\/tr>\n<tr>\n<td>Es veu, per\u00f2 no genera inter\u00e8s<\/td>\n<td>Argument i oferta<\/td>\n<td>Fer visible una prova m\u00e9s concreta<\/td>\n<\/tr>\n<tr>\n<td>Hi ha visites, per\u00f2 poques sol\u00b7licituds<\/td>\n<td>Continu\u00eftat amb la p\u00e0gina<\/td>\n<td>Ajustar la destinaci\u00f3 i explicar el pas seg\u00fcent<\/td>\n<\/tr>\n<tr>\n<td>Les sol\u00b7licituds no encaixen<\/td>\n<td>P\u00fablic i expectativa<\/td>\n<td>Concretar per a qui serveix la proposta<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>No atribueixis autom\u00e0ticament un canvi a l\u2019avatar. Tamb\u00e9 poden variar l\u2019audi\u00e8ncia, la distribuci\u00f3, l\u2019oferta o el moment. Anota qu\u00e8 has canviat i qu\u00e8 es mant\u00e9. Si les dades s\u00f3n escasses, conserva la hip\u00f2tesi com a provisional i evita convertir-la en una regla universal.<\/p>\n<p>Un proc\u00e9s de revisi\u00f3 \u00fatil acaba amb una decisi\u00f3 concreta: quina pe\u00e7a mantenir, quina frase corregir o quina hip\u00f2tesi nova provar. Generar m\u00e9s anuncis sense una pregunta d\u2019aprenentatge pot augmentar la producci\u00f3 sense augmentar el coneixement.<\/p>\n<h2 id=\"preguntas\">Preguntes freq\u00fcents sobre anuncis amb avatars d\u2019IA<\/h2>\n<h3>Serveixen per a Reels, TikTok o YouTube?<\/h3>\n<p>El format es pot adaptar a peces destinades a aquests canals. Comprova dimensions, zones d\u2019interf\u00edcie i requisits vigents de publicaci\u00f3 i publicitat. La pe\u00e7a ha de funcionar dins de la destinaci\u00f3, no nom\u00e9s a l\u2019editor.<\/p>\n<h3>Un anunci amb avatar ha de semblar UGC?<\/h3>\n<p>No. Pot ser una explicaci\u00f3 de producte, una presentaci\u00f3 de marca o una demostraci\u00f3. Tria el llenguatge visual per la seva funci\u00f3. La proximitat no exigeix fingir que l\u2019actor \u00e9s un client.<\/p>\n<h3>Quantes variants hauria de crear?<\/h3>\n<p>Les necess\u00e0ries per respondre una pregunta creativa que puguis avaluar. Tres obertures diferents poden aportar m\u00e9s que desenes de canvis cosm\u00e8tics. Amplia el conjunt quan tinguis una hip\u00f2tesi clara i capacitat per revisar-ne els resultats.<\/p>\n<h3>L\u2019avatar pot presentar una ressenya?<\/h3>\n<p>Planteja nom\u00e9s valoracions reals amb atribuci\u00f3 i autoritzaci\u00f3 adequades, deixant clar qui va viure l\u2019experi\u00e8ncia. Un actor sint\u00e8tic no s\u2019ha d\u2019apropiar d\u2019aquesta experi\u00e8ncia com si fos seva.<\/p>\n<h3>Com preparo la primera producci\u00f3?<\/h3>\n<p>El tutorial de <a href=\"https:\/\/leadthemood.com\/ca\/blog\/crear-videos-avatars-ia-2027\/\">com crear v\u00eddeos amb avatars<\/a> recorre gui\u00f3, escenes i edici\u00f3. La guia d\u2019<a href=\"https:\/\/leadthemood.com\/ca\/blog\/avatars-ia-marqueting-2027\/\">avatars d\u2019IA per a m\u00e0rqueting<\/a> situa el format dins d\u2019un pla de contingut.<\/p>\n<p>A <a href=\"https:\/\/leadthemood.com\/ca\/\">Lead the Mood<\/a> connectem <a href=\"https:\/\/leadthemood.com\/ca\/contingut\/\">contingut editorial<\/a>, marca i <a href=\"https:\/\/leadthemood.com\/ca\/social-media\/\">xarxes socials<\/a> perqu\u00e8 una creativitat tingui recorregut. L\u2019avatar pot accelerar una part de la producci\u00f3. L\u2019oferta, les proves i el criteri continuen necessitant un equip que pensi.<\/p>\n<p class=\"ltm-ed-note\">Guia de planificaci\u00f3 per al 2027 amb fonts oficials revisades a l\u2019octubre de 2026. Brief, hooks, gui\u00f3 i matrius s\u00f3n propostes originals per a una marca fict\u00edcia. Els visuals d\u2019eines estan atribu\u00efts als prove\u00efdors. No s\u2019ha fet la campanya ni es presenten dades de rendiment pr\u00f2pies.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Com crear anuncis amb avatars d\u2019IA el 2027 amb hooks, producte real i variants. Un m\u00e8tode per dissenyar creativitats i mesurar-les sense fum.<\/p>\n","protected":false},"author":1,"featured_media":2231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45],"class_list":["post-2154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com crear anuncis amb avatars d\u2019IA el 2027 | Lead the Mood<\/title>\n<meta name=\"description\" content=\"Com crear anuncis amb avatars d\u2019IA el 2027 amb hooks, producte real i variants. Un m\u00e8tode per dissenyar creativitats i mesurar-les sense fum.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadthemood.com\/ca\/blog\/anuncis-avatars-ia-2027\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com crear anuncis amb avatars d\u2019IA el 2027 | Lead the Mood\" \/>\n<meta property=\"og:description\" content=\"Com crear anuncis amb avatars d\u2019IA el 2027 amb hooks, producte real i variants. Un m\u00e8tode per dissenyar creativitats i mesurar-les sense fum.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadthemood.com\/ca\/blog\/anuncis-avatars-ia-2027\/\" \/>\n<meta property=\"og:site_name\" content=\"Lead The Mood\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-13T12:43:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-13T13:19:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-scene.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"ld25md\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"ld25md\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leadthemood.com\\\/ca\\\/blog\\\/anuncis-avatars-ia-2027\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadthemood.com\\\/ca\\\/blog\\\/anuncis-avatars-ia-2027\\\/\"},\"author\":{\"name\":\"ld25md\",\"@id\":\"https:\\\/\\\/leadthemood.com\\\/ca\\\/#\\\/schema\\\/person\\\/90260c175a9afb3cbb9d62b265263a9d\"},\"headline\":\"Com crear anuncis amb avatars d\u2019IA el 2027\",\"datePublished\":\"2026-10-13T12:43:42+00:00\",\"dateModified\":\"2026-10-13T13:19:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leadthemood.com\\\/ca\\\/blog\\\/anuncis-avatars-ia-2027\\\/\"},\"wordCount\":2616,\"image\":{\"@id\":\"https:\\\/\\\/leadthemood.com\\\/ca\\\/blog\\\/anuncis-avatars-ia-2027\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadthemood.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/arcads-scene.webp\",\"articleSection\":[\"Redes sociales\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leadthemood.com\\\/ca\\\/blog\\\/anuncis-avatars-ia-2027\\\/\",\"url\":\"https:\\\/\\\/leadthemood.com\\\/ca\\\/blog\\\/anuncis-avatars-ia-2027\\\/\",\"name\":\"Com crear anuncis amb avatars d\u2019IA el 2027 | Lead the Mood\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadthemood.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leadthemood.com\\\/ca\\\/blog\\\/anuncis-avatars-ia-2027\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leadthemood.com\\\/ca\\\/blog\\\/anuncis-avatars-ia-2027\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadthemood.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/arcads-scene.webp\",\"datePublished\":\"2026-10-13T12:43:42+00:00\",\"dateModified\":\"2026-10-13T13:19:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/leadthemood.com\\\/ca\\\/#\\\/schema\\\/person\\\/90260c175a9afb3cbb9d62b265263a9d\"},\"description\":\"Com crear anuncis amb avatars d\u2019IA el 2027 amb hooks, producte real i variants. Un m\u00e8tode per dissenyar creativitats i mesurar-les sense fum.\",\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leadthemood.com\\\/ca\\\/blog\\\/anuncis-avatars-ia-2027\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/leadthemood.com\\\/ca\\\/blog\\\/anuncis-avatars-ia-2027\\\/#primaryimage\",\"url\":\"https:\\\/\\\/leadthemood.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/arcads-scene.webp\",\"contentUrl\":\"https:\\\/\\\/leadthemood.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/arcads-scene.webp\",\"width\":1920,\"height\":1080,\"caption\":\"Montaje de ejemplos de actores virtuales de Arcads\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leadthemood.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/leadthemood.com\\\/ca\\\/\",\"name\":\"Lead The Mood\",\"description\":\"Agencia de marketing digital en Matar\u00f3 y el Maresme\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leadthemood.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/leadthemood.com\\\/ca\\\/#\\\/schema\\\/person\\\/90260c175a9afb3cbb9d62b265263a9d\",\"name\":\"ld25md\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"caption\":\"ld25md\"},\"sameAs\":[\"https:\\\/\\\/leadthemood.com\"],\"url\":\"https:\\\/\\\/leadthemood.com\\\/ca\\\/blog\\\/author\\\/ld25md\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Com crear anuncis amb avatars d\u2019IA el 2027 | Lead the Mood","description":"Com crear anuncis amb avatars d\u2019IA el 2027 amb hooks, producte real i variants. Un m\u00e8tode per dissenyar creativitats i mesurar-les sense fum.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leadthemood.com\/ca\/blog\/anuncis-avatars-ia-2027\/","og_locale":"ca_ES","og_type":"article","og_title":"Com crear anuncis amb avatars d\u2019IA el 2027 | Lead the Mood","og_description":"Com crear anuncis amb avatars d\u2019IA el 2027 amb hooks, producte real i variants. Un m\u00e8tode per dissenyar creativitats i mesurar-les sense fum.","og_url":"https:\/\/leadthemood.com\/ca\/blog\/anuncis-avatars-ia-2027\/","og_site_name":"Lead The Mood","article_published_time":"2026-10-13T12:43:42+00:00","article_modified_time":"2026-10-13T13:19:08+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-scene.webp","type":"image\/webp"}],"author":"ld25md","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"ld25md","Temps estimat de lectura":"13 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leadthemood.com\/ca\/blog\/anuncis-avatars-ia-2027\/#article","isPartOf":{"@id":"https:\/\/leadthemood.com\/ca\/blog\/anuncis-avatars-ia-2027\/"},"author":{"name":"ld25md","@id":"https:\/\/leadthemood.com\/ca\/#\/schema\/person\/90260c175a9afb3cbb9d62b265263a9d"},"headline":"Com crear anuncis amb avatars d\u2019IA el 2027","datePublished":"2026-10-13T12:43:42+00:00","dateModified":"2026-10-13T13:19:08+00:00","mainEntityOfPage":{"@id":"https:\/\/leadthemood.com\/ca\/blog\/anuncis-avatars-ia-2027\/"},"wordCount":2616,"image":{"@id":"https:\/\/leadthemood.com\/ca\/blog\/anuncis-avatars-ia-2027\/#primaryimage"},"thumbnailUrl":"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-scene.webp","articleSection":["Redes sociales"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/leadthemood.com\/ca\/blog\/anuncis-avatars-ia-2027\/","url":"https:\/\/leadthemood.com\/ca\/blog\/anuncis-avatars-ia-2027\/","name":"Com crear anuncis amb avatars d\u2019IA el 2027 | Lead the Mood","isPartOf":{"@id":"https:\/\/leadthemood.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leadthemood.com\/ca\/blog\/anuncis-avatars-ia-2027\/#primaryimage"},"image":{"@id":"https:\/\/leadthemood.com\/ca\/blog\/anuncis-avatars-ia-2027\/#primaryimage"},"thumbnailUrl":"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-scene.webp","datePublished":"2026-10-13T12:43:42+00:00","dateModified":"2026-10-13T13:19:08+00:00","author":{"@id":"https:\/\/leadthemood.com\/ca\/#\/schema\/person\/90260c175a9afb3cbb9d62b265263a9d"},"description":"Com crear anuncis amb avatars d\u2019IA el 2027 amb hooks, producte real i variants. Un m\u00e8tode per dissenyar creativitats i mesurar-les sense fum.","inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leadthemood.com\/ca\/blog\/anuncis-avatars-ia-2027\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/leadthemood.com\/ca\/blog\/anuncis-avatars-ia-2027\/#primaryimage","url":"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-scene.webp","contentUrl":"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/arcads-scene.webp","width":1920,"height":1080,"caption":"Montaje de ejemplos de actores virtuales de Arcads"},{"@type":"WebSite","@id":"https:\/\/leadthemood.com\/ca\/#website","url":"https:\/\/leadthemood.com\/ca\/","name":"Lead The Mood","description":"Agencia de marketing digital en Matar\u00f3 y el Maresme","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leadthemood.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/leadthemood.com\/ca\/#\/schema\/person\/90260c175a9afb3cbb9d62b265263a9d","name":"ld25md","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","caption":"ld25md"},"sameAs":["https:\/\/leadthemood.com"],"url":"https:\/\/leadthemood.com\/ca\/blog\/author\/ld25md\/"}]}},"_links":{"self":[{"href":"https:\/\/leadthemood.com\/ca\/wp-json\/wp\/v2\/posts\/2154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadthemood.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadthemood.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadthemood.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leadthemood.com\/ca\/wp-json\/wp\/v2\/comments?post=2154"}],"version-history":[{"count":4,"href":"https:\/\/leadthemood.com\/ca\/wp-json\/wp\/v2\/posts\/2154\/revisions"}],"predecessor-version":[{"id":2293,"href":"https:\/\/leadthemood.com\/ca\/wp-json\/wp\/v2\/posts\/2154\/revisions\/2293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadthemood.com\/ca\/wp-json\/wp\/v2\/media\/2231"}],"wp:attachment":[{"href":"https:\/\/leadthemood.com\/ca\/wp-json\/wp\/v2\/media?parent=2154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadthemood.com\/ca\/wp-json\/wp\/v2\/categories?post=2154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}