{"id":2892,"date":"2026-10-19T09:56:19","date_gmt":"2026-10-19T07:56:19","guid":{"rendered":"https:\/\/leadthemood.com\/?p=2892"},"modified":"2026-10-19T09:59:35","modified_gmt":"2026-10-19T07:59:35","slug":"switching-aesthetic-clinic-marketing-agencies","status":"publish","type":"post","link":"https:\/\/leadthemood.com\/en\/blog\/switching-aesthetic-clinic-marketing-agencies\/","title":{"rendered":"Switching Aesthetic Clinic Marketing Agencies: Accounts, Ads and Content"},"content":{"rendered":"<p>The new agency asks for website access and somebody retrieves a password from a three-year-old email. It works, but opens a user that can only write blog posts. Somebody else renewed the domain, while advertising arrives as a monthly report. The clinic has been paying for marketing for some time. Now it needs to understand what it has and how to keep working with it.<\/p>\n<p>Switching an aesthetic clinic\u2019s marketing agency takes a prepared handover. Accounts need continuity, materials need delivery and people need to keep answering while work is reorganised. Start with an inventory and an agreed schedule, including a check of each delivery. This guide proposes that process for management and reception: what to request, how to review what arrives and what the incoming team needs to understand before publishing or changing campaigns.<\/p>\n<h2>Make an inventory before allocating new work<\/h2>\n<p>Bring together what the clinic uses to present itself and receive enquiries. Its website, domain, hosting, email, social profiles, advertising, analytics, Google profile, booking platform and design files may depend on different suppliers. Record the identifier or address of each asset, the responsible person, its administering account and renewal date where relevant. Mark what still needs confirmation. Questions then have somewhere to be resolved alongside the conversations needed to answer them, rather than remaining scattered across individual inboxes.<\/p>\n<p>Distinguish access, commissioning and content. Being able to edit Instagram does not establish who controls every related advertising asset. A website copy does not explain where its domain is renewed or which licences keep it running. Request documentation for each part and review existing agreements on delivery, use and continuity. Contractual disagreements need resolution with the appropriate people. The inventory records the verified position without treating rights or files still under discussion as though they were already available to the incoming team.<\/p>\n<div class=\"cb-premium-table-scroll\">\n<table>\n<thead>\n<tr>\n<th scope=\"col\">Asset<\/th>\n<th scope=\"col\">What to identify<\/th>\n<th scope=\"col\">How to check delivery<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<th scope=\"row\">Domain and hosting<\/th>\n<td>Provider, responsible person, renewal and associated services.<\/td>\n<td>Authorised access and a technical review of dependencies.<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Website and booking<\/th>\n<td>Users, maintenance, integrations and backups.<\/td>\n<td>Contact journey and restoration checked by the technical team.<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Advertising and measurement<\/th>\n<td>Account IDs, managers, billing and events.<\/td>\n<td>Access to the correct accounts and a configuration record.<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Brand and content<\/th>\n<td>Agreed originals, versions and usage conditions.<\/td>\n<td>Files opened, identified and reviewed.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Appoint one clinic contact to coordinate the handover and a counterpart at each provider. A status record can show what has been requested, received and checked. \u201cSent\u201d and \u201cusable\u201d are different stages. Reviewing delivery prevents the next campaign revealing a folder of screenshots, a missing typeface or an authorising contact who no longer works with the centre. The record should make clear who will resolve each outstanding item and what evidence will count as completion.<\/p>\n<h2>Establish access the clinic can continue to maintain<\/h2>\n<p>The clinic needs accounts and responsible contacts that remain available when a supplier or team member changes. Review user administration, recovery and verification with technical support for each service. Invitations and roles allow work to be organised without circulating one password among everybody. Document who needs which function and deliver access through the agreed channels. Credentials and recovery codes need different handling from a photograph folder; the ordinary inventory can record responsibility without becoming a collection of secrets.<\/p>\n<p>For Business Profile, Google distinguishes owners and managers. Its <a href=\"https:\/\/support.google.com\/business\/answer\/3415281?hl=en\" target=\"_blank\" rel=\"noopener\">transfer documentation<\/a> explains that the primary owner transfers that role, with initial seven-day restrictions on certain actions for new owners or managers. Check the position before fixing a handover date. Changing agency does not require creating another profile for the same clinic or presenting the established business as though it had just opened.<\/p>\n<p>Finish access delivery with a check from the accounts the clinic will use, rather than an invitation still awaiting acceptance. Confirm what each responsible person can do and what remains dependent on a third party. Then prepare removal of access no longer required, with authorisation and a review of dependencies. The aim is continuity and a clear administrator record. Resolving an access problem may require the existing holder\u2019s cooperation or a platform procedure; immediate recovery should not be promised before the situation is understood.<\/p>\n<figure style=\"margin:2em 0;padding:1.5em;background:#f1eef8;border-radius:12px\">\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:1.2em\">\n<div><strong>Identified<\/strong><\/p>\n<p style=\"margin:.5em 0 0\">The asset and its responsible person are known.<\/p>\n<\/div>\n<div><strong>Delivered<\/strong><\/p>\n<p style=\"margin:.5em 0 0\">The account or material reaches the agreed recipient.<\/p>\n<\/div>\n<div><strong>Checked<\/strong><\/p>\n<p style=\"margin:.5em 0 0\">The required access and use work.<\/p>\n<\/div>\n<\/div><figcaption style=\"font-size:.85em;margin-top:1.2em\">Three states for recording a handover. LTM working framework; each platform has its own conditions.<\/figcaption><\/figure>\n<h2>Keep the website receiving requests through the handover<\/h2>\n<p>Before changing the website, request a technical review of domain, hosting, email, certificates, backups and booking connections. Some services may share a provider; others may rely on separate accounts. A server change can affect reception\u2019s everyday email when its records and connections have not been identified. Agree what will change, who will execute it, how it will be checked and what fallback is available if a problem appears. The incoming agency needs that map before promising a date.<\/p>\n<p>A backup needs to be usable. The technical team should check its scope and restoration in a suitable environment, alongside services outside that copy. Identify plugins, licences, forms and maintenance tasks too. Where the previous supplier held a tool subscription, clarify its continuation or replacement. Distinguish what keeps the site operating from improvements wanted later. A successful handover should leave those ongoing needs visible, with a responsible person and the information required to maintain them.<\/p>\n<p>Odyss\u00e9e, Nightjar\u2019s digital project featured on Awwwards, provides a reminder that a website includes composition, navigation and contact journeys. A header image preserves only part of that work. The handover needs a maintainable site and an understanding of its connections. For your clinic, test forms, phone links and booking destinations on mobile with the responsible team, using test information and an agreed procedure. Check what reaches reception as well as what appears to work on the page.<\/p>\n<figure style=\"margin:2em 0\"><img src=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/ltm-odyssee-nightjar-referencia.png\" srcset=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/ltm-odyssee-nightjar-referencia.png 1600w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/ltm-odyssee-nightjar-referencia-1200x900.png 1200w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/ltm-odyssee-nightjar-referencia-750x563.png 750w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/ltm-odyssee-nightjar-referencia-400x300.png 400w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" alt=\"Translucent sculptural composition from Nightjar\u2019s Odyss\u00e9e digital project\" width=\"1600\" height=\"1200\" loading=\"lazy\" decoding=\"async\" style=\"display:block;width:100%;height:auto\"><figcaption style=\"font-size:.85em;margin-top:.7em\">Odyss\u00e9e \u00b7 digital project by Nightjar \u00b7 <a href=\"https:\/\/www.awwwards.com\/sites\/odyssee\" target=\"_blank\" rel=\"noopener\">Project and credits on Awwwards<\/a>. External website design reference.<\/figcaption><\/figure>\n<p>Retain useful page addresses and distinguish a possible redesign from the supplier change itself. URL or structural changes need their own technical plan and monitoring. The <a href=\"https:\/\/leadthemood.com\/en\/blog\/aesthetic-clinic-website-features\/\">aesthetic clinic website guide<\/a> helps review information and contact. The handover should establish which version remains published, where it is maintained and who handles issues while the next project is prepared. That allows a new design discussion to begin from a known working position.<\/p>\n<h2>Review campaigns and measurement before disconnecting anything<\/h2>\n<p>Request account identifiers, active campaigns, destinations, creative and measurement events. Include recent changes and tests in progress. Aggregated reporting helps a discussion, but the new agency also needs to understand the configuration and reasoning behind decisions. Retain a dated starting reference with its reporting period. That helps distinguish inherited settings from later changes without inventing an explanation for every fluctuation. Record unresolved questions alongside the settings the teams have actually been able to verify.<\/p>\n<p>Google explains that <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7458428?hl=en\" target=\"_blank\" rel=\"noopener\">unlinking a manager does not remove the individual account\u2019s campaign history<\/a>. It also describes measurement, shared-resource and billing dependencies that can be affected. Review those connections before the change. This is not a universal procedure to execute without diagnosis: the team must establish what the clinic uses and what needs to be ready for continuity. Confirm the actual setup before deciding the order of account changes.<\/p>\n<p>The incoming proposal should explain which campaigns continue, which will be reviewed and what remains unknown. If activity will pause, agree the reason, scope and communication to reception. <a href=\"https:\/\/leadthemood.com\/en\/aesthetic-clinic-marketing\/google-ads\/\">Google Ads management for aesthetic clinics<\/a> needs coordination between account, ads, destination and enquiry handling. Rebuilding everything by habit can remove useful comparison context; retaining a setup without reviewing it does not establish whether it still serves the centre\u2019s needs. The decision should be explained against the information available.<\/p>\n<p>Check what each conversion represents. A phone-link click, message and confirmed appointment describe different actions. Review with reception how requests are identified and what information supports outcome tracking. The incoming team needs those definitions and the limitations of the record. Where measurement changes, document its date and nature before comparing periods as though collection were identical. A clearer baseline helps later discussion focus on what can be observed and what still needs investigation.<\/p>\n<h2>Deliver content people can find, edit and use<\/h2>\n<p>For materials, request a schedule of agreed deliveries: identity, photographs, videos, copy, designs and published versions. Identify editable files, required tools and accompanying usage conditions. Camera originals and production files should not be assumed included without reviewing the commission. Establish which images belong to the centre, which were design references and which external materials have limited uses. The next team needs that distinction to prepare new pieces with the appropriate files and permissions.<\/p>\n<p>Neya\u2019s stationery, M Studio\u2019s identity project published on Behance, offers a reference for one brand applied to specific pieces. Maintaining a system like this requires the files and principles included in delivery, alongside a sample of the intended finish. This image is an external reference. In your own folder, identify current versions and the information that can change when somebody prepares the next piece. A useful archive should allow the incoming designer to understand both the materials and their context.<\/p>\n<figure style=\"margin:2em 0\"><img src=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/ltm-neya-m-studio-papeleria.webp\" srcset=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/ltm-neya-m-studio-papeleria.webp 1400w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/ltm-neya-m-studio-papeleria-1273x900.webp 1273w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/ltm-neya-m-studio-papeleria-750x530.webp 750w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/10\/ltm-neya-m-studio-papeleria-400x283.webp 400w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" alt=\"Blue-grey cards from M Studio\u2019s Neya identity project\" width=\"1400\" height=\"990\" loading=\"lazy\" decoding=\"async\" style=\"display:block;width:100%;height:auto\"><figcaption style=\"font-size:.85em;margin-top:.7em\">Neya \u00b7 identity by M Studio \u00b7 <a href=\"https:\/\/www.behance.net\/gallery\/122379065\/Neya-Dermatology-and-Aesthetics\" target=\"_blank\" rel=\"noopener\">Source and credits on Behance<\/a>. External brand-application reference.<\/figcaption><\/figure>\n<p>Esblada Medical, a technology provider for anatomical pathology, is a corporate website project from the Code Barcelona group. It is included as a reference for website design and content organisation. When changing agencies, preserve relationships between materials: names, compositions, copy and the files used. An organised folder helps the incoming team recognise what remains current and what needs review, rather than reconstructing the approach from the latest Instagram post.<\/p>\n<figure style=\"margin:2em 0\"><a href=\"https:\/\/leadthemood.com\/en\/caso\/esblada-en\/\"><img src=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/08\/esblada.jpg\" srcset=\"https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/08\/esblada.jpg 1920w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/08\/esblada-1600x900.jpg 1600w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/08\/esblada-750x422.jpg 750w, https:\/\/leadthemood.com\/wp-content\/uploads\/2026\/08\/esblada-400x225.jpg 400w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" alt=\"Corporate website for Esblada Medical, an anatomical pathology technology provider\" width=\"1920\" height=\"1080\" loading=\"lazy\" decoding=\"async\" style=\"display:block;width:100%;height:auto\"><\/a><figcaption style=\"font-size:.85em;margin-top:.7em\">Esblada Medical \u00b7 a Code Barcelona group website project \u00b7 <a href=\"https:\/\/leadthemood.com\/en\/caso\/esblada-en\/\">View the case<\/a>. Our website design reference for anatomical pathology technology.<\/figcaption><\/figure>\n<p>Review unpublished work too. Calendars, pending copy, videos being edited and approval comments can contain material worth continuing. Mark each piece\u2019s status and approver. Where a former team member appears or information has changed, review it before use. The folder needs a recognisable current version and an outstanding-work record, with older material separated to prevent accidental publication. Include any dates that matter so the next team knows what needs a decision first.<\/p>\n<h2>Close the handover through responsibilities and checks<\/h2>\n<p>Arrange a delivery meeting with the inventory in front of everybody. The clinic and suppliers review accounts, files, campaigns and contact journeys, record outstanding items and assign owners. Agree when previous-provider support ends and incoming support begins. Duration depends on what is found and the cooperation required. Each step needs a verifiable completion condition, rather than a date that assumes unresolved matters are settled. The receiving team should confirm what has been checked and what still depends on someone else.<\/p>\n<figure style=\"margin:2em 0;padding:1.5em;background:#f1eef8;border-radius:12px\">\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:1.2em\">\n<div><strong>Continuity<\/strong><\/p>\n<p style=\"margin:.5em 0 0\">What stays active, who maintains it and how issues are handled.<\/p>\n<\/div>\n<div><strong>New work<\/strong><\/p>\n<p style=\"margin:.5em 0 0\">What will be reviewed afterwards and which approval starts it.<\/p>\n<\/div>\n<\/div><figcaption style=\"font-size:.85em;margin-top:1.2em\">Two parts of the commission to describe during a handover. LTM\u2019s proposed working arrangement.<\/figcaption><\/figure>\n<p>Lead The Mood can review the starting point and prepare a handover with the Code Barcelona group\u2019s strategy, design and development team. The guide to <a href=\"https:\/\/leadthemood.com\/en\/blog\/how-to-choose-aesthetic-clinic-marketing-agency\/\">choosing an aesthetic clinic marketing agency<\/a> helps define the next commission. <a href=\"https:\/\/leadthemood.com\/en\/contact\/\">Tell us what each provider currently manages<\/a> and what is difficult to maintain. The first task is to organise what exists so the clinic can keep responding and decide improvements from a known foundation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A handover with identified accounts, usable materials and a working enquiry journey. What to request and check before the incoming team starts making changes.<\/p>\n","protected":false},"author":1,"featured_media":2767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62],"class_list":["post-2892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Switching Aesthetic Clinic Marketing Agencies | LTM<\/title>\n<meta name=\"description\" content=\"Plan an aesthetic clinic marketing agency handover: accounts, domain, website, campaigns, measurement and creative files. 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