Badalona
Social media works best when it reflects a brand that is recognisable, approachable and connected to the people it wants to reach.
Badalona has a strong local and neighbourhood life, and for many businesses that can become a real communication advantage. Not because every post needs to mention the town, but because the content can show a real business, with people, space, product and context.
We start from positioning, audience and competition. From there we define what to say, in which formats and how often. The goal is for the account to have its own voice and for every post to help build recognition, trust or a specific action.
Product, team, process, cases, common questions and local collaborations can all live inside the strategy when they make sense for the brand. We avoid generic content, and we also avoid forced localism: the town adds context, but the core is still what makes the business different.
We measure reach and engagement, but also messages, enquiries and other business signals. And when advertising can help reach a specific audience, we bring it in with targeting and a clear objective.
Social media is planned as a working system rather than a stream of posts. We define the role of each format, the balance between original material and useful explanation, and the moments when a message should lead to a booking, visit, enquiry or a quieter act of consideration.
Production and reporting remain connected to real business priorities, so the channel can improve with evidence instead of chasing activity for its own sake.
Where you stand, where your competitors stand and which gap you can own.
Which channels, which message and what we expect from each, with numbers.
Photo, video, design and copy. Produced in house, never templated.
Monthly planning approved by you before anything goes live.
Replies to comments and messages in your brand voice.
Reach, engagement and — most importantly — enquiries generated.
We review your current presence and your direct competitors.
We define tone, content pillars, formats and calendar.
We create and schedule. You approve before it goes out.
Monthly report and adjustment of whatever is not performing.
It depends on the channels, the type of content and the plan. We would rather set a sustainable pace and keep quality up than post to hit a number.
Yes, when they help a specific goal. We first check that the profile and content explain the brand well; then we plan campaigns with targeting, budget and measurement.
Yes. In fact, that is often the best way to start. We choose the channel where your customer is and concentrate effort there before expanding.
There is usually more material than it seems. The process, the team, the product, customer questions, cases and the day-to-day of the business are usually enough to build a calendar with substance.
We review your social, website, search and email. You get a clear report on what works, what holds you back and what we would do first. No strings attached.