Hotels, apartments and tourism
Marketing for
hotels and tourism
Every direct booking you win back from the OTA is pure margin. That is where we work.
What we
keep finding
After working the sector for a while, the problems repeat. So do the solutions.
The usual problem
- OTAs take between 15% and 25% of every booking.
- Your site is slower and clunkier than Booking.
- You have thousands of guest emails and never use them.
- Your content shows the room but not the experience.
- Low season is tackled by dropping the rate and little else.
How we solve it
- A fast site with a booking engine and a clear reason to book direct.
- Email marketing to your guest base: repeat stays and low season.
- Destination content, not just product: the Maresme as an argument.
- SEO for destination and niche searches, not just your brand name.
- Campaigns segmented by season and traveller type.
18%
average commission saved on every direct booking
×5
typical return of email versus other acquisition channels
52%
of travellers search the hotel by name after seeing it on an OTA
Where we would start
Frequently asked questions
Can dependence on Booking really be reduced?
Reduced yes; eliminated, rarely advisable. The OTA is a shop window. The work is capturing that guest so the second stay is direct.
How important is email for a hotel?
Enormous and almost always wasted. You hold data on everyone who has already slept with you.
Do you work with holiday apartments and rural houses?
Yes. The logic is identical: direct booking, destination content and your own customer base.
Can you integrate with my booking engine?
Yes, we work with the standard engines on the market.
Start with your free audit
We review your social, website, search and email. You get a clear report on what works, what holds you back and what we would do first. No strings attached.