Manufacturers, chemicals and B2B
Marketing for
industry and B2B
Long cycles, few buyers and technical decisions. Consumer marketing playbooks do not apply here.
What we
keep finding
After working the sector for a while, the problems repeat. So do the solutions.
The usual problem
- Your catalogue lives in a PDF that Google barely reads.
- The site explains who you are but generates no commercial enquiries.
- The sales cycle is long and you vanish between touchpoints.
- The whole business depends on trade fairs and the rep's diary.
- Your product is technical and nobody knows how to explain it clearly.
How we solve it
- An indexable catalogue: every product with its page and its search.
- Technical content that demonstrates judgement and attracts specifiers.
- LinkedIn done properly, not an account with a logo on it.
- A site built for qualified enquiries, with cases and data.
- Coherent sales material for fairs, visits and digital.
Where we would start
Frequently asked questions
Does LinkedIn work for an industrial company?
Yes, but not as a corporate shop window. It works when people — management, technical, sales — post with real sector judgement.
Why is a PDF catalogue a problem?
Google indexes it poorly and your customer cannot reach a specific product from a search.
My product is very technical, can it be told?
Always. The boring part is the angle, not the product. We work with chemicals, animal nutrition, energy and industrial distribution.
Does this replace trade fairs?
No, it amplifies them. You arrive at the fair already known.
Start with your free audit
We review your social, website, search and email. You get a clear report on what works, what holds you back and what we would do first. No strings attached.