Industry and B2B
A practical audit for
industrial marketing
See where your expertise is clear, where prospects lose confidence and what should be improved first.
Industrial marketing often develops in separate pieces: a corporate website, technical documents, trade fairs, LinkedIn, a CRM and sales materials built at different times. The audit reviews those pieces through the journey of an engineer, buyer or partner evaluating the company.
We assess discoverability, technical clarity, website structure, proof, lead routes, content and the relationship between marketing and sales. The review focuses on what helps a serious prospect progress and what makes the company harder to evaluate than it should be.
You receive a prioritised action plan with immediate fixes, medium-term opportunities and the decisions that deserve a wider commercial or technical conversation.
Industrial buyers evaluate capability over a long cycle. They need to understand applications, proof, technical depth and commercial reliability before a first enquiry becomes a serious opportunity. The digital experience should reduce perceived risk rather than add another generic supplier claim.
We work from the company’s actual expertise and sales process, turning products, people and evidence into information that supports research, shortlisting and a stronger commercial conversation.
The audit looks at the digital journey as a potential customer experiences it: discovery, trust, information, friction and the next step. It connects website, search, social, reputation and owned channels rather than scoring them in isolation.
The output is deliberately practical. You receive a sequence of what is already working, what can be fixed quickly and what is worth investing in later, with reasons that the team can understand and act on.
What's included
Search and market review
We assess how buyers can find and compare the company today.
Website and content review
Technical clarity, proof and lead routes are tested.
Sales and channel alignment
We identify gaps between digital activity and commercial use.
Prioritised action plan
Recommendations are sequenced by likely business impact and effort.
How we work
Request
Tell us who you are and what worries you. Two minutes.
Analysis
We review your ecosystem and your direct competitors.
Report
A clear document with findings and priorities.
Meeting
We walk you through it in 30 minutes, no sales pressure.
Depending on your area
Catalan industry clusters along well-defined corridors. Here is how we work B2B by area.
Frequently asked questions
What do you need for the audit?
The public website, relevant channels and the markets you serve are enough to begin. Analytics access can add context.
How long does it take?
Usually five to seven working days, depending on the number of products, markets and channels.
Is the audit free?
Yes. You keep the report whether or not we work together afterwards.
Start with your free audit
We review your social, website, search and email. You get a clear report on what works, what holds you back and what we would do first. No strings attached.