Barcelona
Social Media
in Barcelona
In Barcelona, competing for attention is not solved by posting more. It is solved with clear positioning, original content and a recognisable point of view.
In a market with so many active brands, posting by frequency does little if the content does not help explain what sets you apart. Before building the calendar, we define audience, positioning, objectives and the role each channel needs to play.
Original production is a key part of that difference. Team, product, space, process, cases and expertise generate material that no competitor can replicate. We choose formats and tone based on the platform and the type of decision we want to influence.
Instagram, LinkedIn, TikTok or any other channel are judged by fit, not by trend. A B2B company and a consumer brand in Barcelona can share a city and need completely different strategies.
Every month we review reach and engagement, but also messages, traffic, enquiries and other signals tied to the objective. Advertising comes in when it can speed up a specific action and we have a content base able to support it.
Social media is planned as a working system rather than a stream of posts. We define the role of each format, the balance between original material and useful explanation, and the moments when a message should lead to a booking, visit, enquiry or a quieter act of consideration.
Production and reporting remain connected to real business priorities, so the channel can improve with evidence instead of chasing activity for its own sake.
What's included
Brand, sector and audience analysis
Where you stand, where your competitors stand and which gap you can own.
Strategy and goals
Which channels, which message and what we expect from each, with numbers.
Content production
Photo, video, design and copy. Produced in house, never templated.
Editorial calendar
Monthly planning approved by you before anything goes live.
Community management
Replies to comments and messages in your brand voice.
Monthly report
Reach, engagement and — most importantly — enquiries generated.
How we work
Audit
We review your current presence and your direct competitors.
Strategy
We define tone, content pillars, formats and calendar.
Production
We create and schedule. You approve before it goes out.
Measurement
Monthly report and adjustment of whatever is not performing.
Frequently asked questions
How much does managing a company's social media cost?
Our plans start at €750/month. The price depends on the number of channels, the volume of content and whether original audiovisual production is needed.
Do I need to be on every platform?
No. We choose the channels where your audience is and where the format makes sense for the brand. We would rather have a solid presence on a few channels than shallow activity on many.
Who creates the content?
We can handle photo, video, design and copy. We work with a contact person on your team to access information and validate what gets published.
How soon do results show?
Early signs of reach and engagement appear fairly quickly, but building recognition and a steady flow of enquiries takes continuity. We review what is working every month and adjust the strategy.
Start with your free audit
We review your social, website, search and email. You get a clear report on what works, what holds you back and what we would do first. No strings attached.