ESCAEN

Agencies and developers

Real estate
marketing

Buyers find you on their own. The hard part is winning listings, and that is where almost nobody works.

  • Listing acquisition
  • Social media
  • Email
  • Portals
Request my audit Work

What we
keep finding

After working the sector for a while, the problems repeat. So do the solutions.

The usual problem

  • You compete for the same properties as every agency in the area.
  • You depend on portals that raise their rates every year.
  • You have a huge contact database and it is dead.
  • Your brand looks like every other agency.
  • Your content is property listings, not reasons to trust you.

How we solve it

  • Campaigns and content aimed at the owner, not only the buyer.
  • Personal branding for your agents: people trust people, not logos.
  • Segmented email marketing over your dormant database.
  • Area content that positions you as the local expert.
  • Your own site that captures and qualifies without paying per lead.
×3 value of a listing versus a buyer lead
70% of owners choose from the first two agencies they know
€0 cost per lead on the organic traffic you build

Where we would start

Social Media Email Marketing SEO and Search Visibility

All services for Real Estate

Web Design and Development GEO · AI Visibility Branding and Identity Editorial Content Digital Audit

Related work

Immobarceló — Corporate Materials Real Estate Immobarceló — Corporate Materials Lusa Real Estate Real Estate Lusa Real Estate Design and build with the property page as the centrepiece: large-format photography and contact always within reach. Immobarceló Real Estate Immobarceló We built a complete, sustained ecosystem: identity, social content aimed at the owner rather than the buyer, a regular newsletter on the local market…

Frequently asked questions

How do you win listings through social?

With content that answers the owner's real question — what is my home worth, what tax will I pay — not property ads.

Is personal branding for agents worth it?

Very much. In real estate trust is personal. An agent with their own presence wins more listings than the corporate account.

Can you integrate the CRM with the website?

Yes, we work with the standard real estate CRMs.

What if I am a developer rather than an agency?

The focus shifts: less listing acquisition, more selling a specific development, with a project site and segmented campaigns.

Start with your free audit

We review your social, website, search and email. You get a clear report on what works, what holds you back and what we would do first. No strings attached.

Request my audit 695 57 94 48
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