Hotels and Tourism
A practical digital
audit for hotels
See where your presence earns confidence, where it leaks demand and what should be fixed first.
A hotel’s digital journey often crosses a website, booking engine, Google profile, OTAs, social media, reviews and email. The audit reviews those channels as a guest experiences them, rather than as isolated marketing tasks.
We assess discoverability, mobile booking friction, direct value, property information, content, reputation and the channels you own. We then compare the picture with the market and identify the changes most likely to improve qualified demand and direct conversion.
The output is a prioritised action plan: what is already working, what can be fixed quickly and which larger decisions deserve investment.
For a hotel, marketing is part of the guest journey long before check-in. A traveller needs a reason to imagine the stay, trust the practical details and choose the direct route rather than defaulting to a comparison site. Each channel should support that decision at the right moment.
We look beyond room images to the destination, season, experience and service standards that make the property distinct. This creates a more useful relationship with new guests and a stronger reason for previous guests to come back.
The audit looks at the digital journey as a potential customer experiences it: discovery, trust, information, friction and the next step. It connects website, search, social, reputation and owned channels rather than scoring them in isolation.
The output is deliberately practical. You receive a sequence of what is already working, what can be fixed quickly and what is worth investing in later, with reasons that the team can understand and act on.
What's included
Search and channel review
We map how travellers find and evaluate the property.
Website and booking review
Mobile experience, booking route and direct value are tested.
Content and reputation review
We identify the signals that build or weaken trust.
Action plan
Recommendations are sequenced by impact and effort.
How we work
Request
Tell us who you are and what worries you. Two minutes.
Analysis
We review your ecosystem and your direct competitors.
Report
A clear document with findings and priorities.
Meeting
We walk you through it in 30 minutes, no sales pressure.
Depending on your area
Tourism behaves differently on the coast, inland or in the city. Pick your area to see it applied.
Frequently asked questions
What do you need for a hotel audit?
The public URLs and channels are enough to begin; read-only analytics access adds useful context where available.
How long does it take?
Usually five to seven working days, depending on the property and number of markets.
Is the audit free?
Yes. You keep the report whether or not we work together afterwards.
Start with your free audit
We review your social, website, search and email. You get a clear report on what works, what holds you back and what we would do first. No strings attached.