Clinics and Healthcare
A practical digital
audit for clinics
See where a patient gains confidence, where they get stuck and what the clinic should improve first.
A clinic’s digital journey crosses the website, Google profile, reviews, treatments, practitioners, social accounts and appointment routes. The audit looks at those pieces through a patient’s eyes: can they understand the service, trust the information and take the right next step?
We review local visibility, mobile experience, treatment pages, practical information, content, reputation and the route to contact or book. The analysis also considers the standards appropriate to a clinical context, where clarity and restraint matter as much as conversion.
You receive an ordered action plan, not a generic score: what is already supporting trust, what can be fixed quickly and which decisions need the clinic’s attention.
For a clinic, clarity is part of care. A patient should understand the service, professional, practical route and appropriate next step without being pushed into a claim or a decision they cannot properly assess online.
We make the clinic’s expertise, standards and human approach more visible while respecting privacy and clinical review. That balance creates confidence before an appointment and helps the team communicate with more consistency.
The audit looks at the digital journey as a potential customer experiences it: discovery, trust, information, friction and the next step. It connects website, search, social, reputation and owned channels rather than scoring them in isolation.
The output is deliberately practical. You receive a sequence of what is already working, what can be fixed quickly and what is worth investing in later, with reasons that the team can understand and act on.
What's included
Search and reputation review
We inspect the information patients encounter before choosing a clinic.
Website and appointment journey
Mobile clarity, content and the route to contact are tested.
Content and channel review
We identify what helps patients and what creates avoidable doubt.
Prioritised action plan
Recommendations are sequenced by impact, effort and clinical appropriateness.
How we work
Request
Tell us who you are and what worries you. Two minutes.
Analysis
We review your ecosystem and your direct competitors.
Report
A clear document with findings and priorities.
Meeting
We walk you through it in 30 minutes, no sales pressure.
Depending on your area
A patient decides within a few kilometres. See how we work that proximity in each area.
Frequently asked questions
What do you need for the audit?
The public website, profiles and service area are enough to begin. Analytics access can add context but is optional.
How long does it take?
Usually five to seven working days, depending on the clinic and number of services.
Is the audit free?
Yes. You keep the report whether or not we work together afterwards.
Start with your free audit
We review your social, website, search and email. You get a clear report on what works, what holds you back and what we would do first. No strings attached.