Blog, articles and editorial
Content that
builds authority
Content is not blog filler: it is the tool that positions you as the one who knows, attracts search demand and supports the sale.
What we do
Editorial Content
We define an editorial line around topics your customer cares about that also have search demand. That overlap is what makes content work twice.
We write with sector judgement: we interview your team, use your data and avoid the generic text anyone could have signed.
Every piece has a goal and links to the page that sells.
What's included
Editorial line
Topics, tone, formats and cadence with judgement.
Search research
What your customer asks and in which words.
Writing
Long, well-researched articles, not 300-word notes.
SEO optimisation
Structure, internal linking and structured data.
Editorial calendar
Quarterly planning so nothing depends on inspiration.
Studies and original data
Research pieces that attract links.
How we work
Strategy
Editorial line and topic map.
Research
Search demand, competitors and internal sources.
Production
Writing, editing and optimised layout.
Distribution
Publishing, linking and rollout to social and newsletter.
Where we would start
depending on your sector
Each sector has a different problem. Open yours and see how we apply Editorial Content with its own approach.
Frequently asked questions
How many articles per month do I need?
Two good articles a month sustained for a year moves the needle. Eight weak ones for two months and then nothing does not.
Who writes, an AI?
People write, with research and interviews with your team. We use tools to research and structure, but the judgement and the voice are human.
Do I need a blog if my customer is B2B?
Especially if it is B2B. In long sales cycles, content is what keeps you present.
Do I review the copy before publishing?
Always. Nothing goes out without your sign-off.
Start with your free audit
We review your social, website, search and email. You get a clear report on what works, what holds you back and what we would do first. No strings attached.