Mataro
Social Media
in Mataró
We are not chasing followers on social media: we want your brand to be recognisable to the people who can actually become customers.
For a business in Mataró, a social strategy works best when it starts from reality: who buys, in which area, at what times of year, and what they need to see to trust you. The goal is not to post more, but to build a presence that is recognisable and useful to the right audience.
The content comes from the business itself. Product, team, process, judgement, cases, news and common questions. In retail or hospitality, the space and daily life can carry more weight; in services, the team's experience and way of working. The strategy shifts depending on what actually drives the decision.
We also bring in local context when it adds something: seasons, collaborations, events or moments that matter to the business. Without forcing a reference to the town into every post, and without turning the calendar into a string of anniversaries.
Every month we review reach and engagement, but above all messages, enquiries and actions that move someone closer to a sale. If advertising can speed up a specific goal, we add it on top of a content base that already explains the brand well.
Social media is planned as a working system rather than a stream of posts. We define the role of each format, the balance between original material and useful explanation, and the moments when a message should lead to a booking, visit, enquiry or a quieter act of consideration.
Production and reporting remain connected to real business priorities, so the channel can improve with evidence instead of chasing activity for its own sake.
What's included
Brand, sector and audience analysis
Where you stand, where your competitors stand and which gap you can own.
Strategy and goals
Which channels, which message and what we expect from each, with numbers.
Content production
Photo, video, design and copy. Produced in house, never templated.
Editorial calendar
Monthly planning approved by you before anything goes live.
Community management
Replies to comments and messages in your brand voice.
Monthly report
Reach, engagement and — most importantly — enquiries generated.
How we work
Audit
We review your current presence and your direct competitors.
Strategy
We define tone, content pillars, formats and calendar.
Production
We create and schedule. You approve before it goes out.
Measurement
Monthly report and adjustment of whatever is not performing.
Frequently asked questions
Do I have to appear on camera?
It is not required. In some services it helps to show the people behind the business, but a solid strategy can also be built from product, process, premises, cases and expertise.
How many platforms?
Whichever make sense for your customer and that you can sustain well. We would rather concentrate effort on one or two relevant channels than spread it thin across many without a clear strategy.
Does this bring customers or just followers?
The goal is that it contributes to the business. Depending on the sector it can generate direct enquiries or help build trust during a longer decision. That is why we measure more than followers and reach.
How many posts per month?
It depends on the plan, the channels and the type of content. We define a pace that can be sustained with quality and adjust it based on what works best.
Start with your free audit
We review your social, website, search and email. You get a clear report on what works, what holds you back and what we would do first. No strings attached.