Industry and B2B
Industrial social media
with something to say
Make your expertise, people and applications visible long before a buyer asks for a quotation.
Industrial social media should not imitate consumer content. Its role is to make a company easier to recognise and evaluate during a long buying cycle: show the people, process, applications and standards behind the offer.
We create a practical editorial system around technical know-how, projects, manufacturing, quality, team expertise and the market questions a customer needs answered. Original photo and video give substance to that work; LinkedIn and other channels are used for the audiences they can genuinely reach.
The result is not activity for its own sake. It is a reliable flow of evidence that supports sales conversations, recruitment and the confidence a buyer needs before adding a supplier to the shortlist.
Industrial buyers evaluate capability over a long cycle. They need to understand applications, proof, technical depth and commercial reliability before a first enquiry becomes a serious opportunity. The digital experience should reduce perceived risk rather than add another generic supplier claim.
We work from the company’s actual expertise and sales process, turning products, people and evidence into information that supports research, shortlisting and a stronger commercial conversation.
Social media is planned as a working system rather than a stream of posts. We define the role of each format, the balance between original material and useful explanation, and the moments when a message should lead to a booking, visit, enquiry or a quieter act of consideration.
Production and reporting remain connected to real business priorities, so the channel can improve with evidence instead of chasing activity for its own sake.
What's included
B2B editorial plan
Topics follow sales priorities, applications and the expertise worth making visible.
On-site production
Photo and video show process, people and proof without disrupting operations.
LinkedIn and channel management
Each platform has a role in reaching the relevant professional audience.
Sales enablement
Useful posts become material the commercial team can share directly.
How we work
Audit
We review your current presence and your direct competitors.
Strategy
We define tone, content pillars, formats and calendar.
Production
We create and schedule. You approve before it goes out.
Measurement
Monthly report and adjustment of whatever is not performing.
Depending on your area
Catalan industry clusters along well-defined corridors. Here is how we work B2B by area.
Frequently asked questions
Which social channel matters most in industry?
Usually LinkedIn, but the right mix depends on customers, markets and the content you can credibly produce.
Do industrial buyers use social media?
They do for research, supplier signals and professional credibility, even when the final decision happens elsewhere.
Can you produce content inside a plant?
Yes. We plan access, safety and confidentiality before each shoot.
Start with your free audit
We review your social, website, search and email. You get a clear report on what works, what holds you back and what we would do first. No strings attached.