the Maresme
Branding
in the Maresme
In the Maresme, the same brand may need to speak to a local customer, a seasonal audience or buyers from outside the county. The identity has to stay consistent across all of those contexts.
The Maresme brings together very different kinds of businesses: local retail and services, hospitality and tourism, industrial companies and brands selling beyond the county. Identity should not depend on a generic local aesthetic, but on the specific position each business wants to hold.
That is why we start by defining what the customer should recognise. Positioning, personality, tone and visual territory come before logo, typography or colour. That foundation lets the brand work equally well on a shopfront, a website, a catalogue or a campaign.
When there is seasonality or several audiences, the system has to support that too. We design an identity with enough range to adapt to different moments, services and formats without looking like a different brand each time.
Application is decided by the business: packaging, signage, sales material, presentations, social media, catalogues or website. The goal is to leave a useful, recognisable system the team can maintain consistently.
Branding becomes useful when it gives the business a consistent way to express its difference in the everyday places people judge it. We connect position, language, visual rules and practical applications so the identity can survive contact with real operations.
The system is designed to be used by the team, partners and future suppliers. That protects recognition while allowing the business to evolve without looking fragmented.
What's included
Analysis and positioning
The space you occupy in your customer's mind and the one you want.
Concept and identity
Naming if needed, logo, graphic line and visual system.
Brand guidelines
Clear usage rules so nobody breaks it.
Stationery and corporate
Cards, folders, templates and presentations.
Applications
Catalogues, packaging, signage and digital assets.
File handover
All originals, in every format, are yours.
How we work
Immersion
We learn the business, competitors and current perception.
Concept
Brand territory and platform, validated with you.
Design
Full visual identity and graphic system.
Application
Guidelines and rollout across every touchpoint.
Frequently asked questions
Does the brand have to look "of the Maresme"?
Not necessarily. Location adds context, but the identity should represent the business, its customer and its positioning first. We avoid local visual cues if they do not have a real reason to be there.
How do you handle a brand with strong seasonality?
We create a flexible system that can shift messages, campaigns or visual intensity depending on the time of year without losing recognition.
What if I have several locations or work in several towns?
The identity is planned so every point shares a clear base and can adapt to each space without fragmenting the brand.
Are the files and guidelines mine?
Yes. We deliver the originals, the agreed applications and a guide so your team and future suppliers can use the brand correctly.
Start with your free audit
We review your social, website, search and email. You get a clear report on what works, what holds you back and what we would do first. No strings attached.