the Maresme
Social Media
in the Maresme
Local audiences, seasonal visitors and B2B businesses all coexist across the Maresme. The strategy changes depending on who you need to reach, not just where you are.
A brand living off local customers does not need the same strategy as a seasonal restaurant, a hotel or a company selling beyond the county. Before posting, we define audience, objective and channels so the content has a real business function.
We work with material that comes from the business itself. Product, team, process, premises, cases, frequently asked questions and moments that matter through the year. Proximity lets us produce content on site and avoid a presence built on templates or stock imagery that could belong to any brand.
Seasonality is factored in when it genuinely matters. In tourism, hospitality or retail it can change the calendar and the type of message; in services or B2B the pace tends to follow the sales cycle, projects and the team's expertise.
Every month we review what generated attention, engagement and enquiries. When advertising can help reach a specific audience, we activate it with a clear goal on top of a content base that already represents the brand well.
Social media is planned as a working system rather than a stream of posts. We define the role of each format, the balance between original material and useful explanation, and the moments when a message should lead to a booking, visit, enquiry or a quieter act of consideration.
Production and reporting remain connected to real business priorities, so the channel can improve with evidence instead of chasing activity for its own sake.
What's included
Brand, sector and audience analysis
Where you stand, where your competitors stand and which gap you can own.
Strategy and goals
Which channels, which message and what we expect from each, with numbers.
Content production
Photo, video, design and copy. Produced in house, never templated.
Editorial calendar
Monthly planning approved by you before anything goes live.
Community management
Replies to comments and messages in your brand voice.
Monthly report
Reach, engagement and — most importantly — enquiries generated.
How we work
Audit
We review your current presence and your direct competitors.
Strategy
We define tone, content pillars, formats and calendar.
Production
We create and schedule. You approve before it goes out.
Measurement
Monthly report and adjustment of whatever is not performing.
Frequently asked questions
How much does managing a company's social media cost?
Our plans start at €750/month. The price depends on the number of channels, the volume of content and the audiovisual production required.
How do you handle a highly seasonal business?
We plan content around real demand: preparation before the season, more intensity at key moments, and brand or recurrence work when activity slows down.
Who creates the photos, videos and copy?
We can produce photo, video, design and copy. We need access to the business and a contact person to validate information and content.
Do I need to be on every platform?
No. We choose channels based on where your customer is and what type of content you can sustain well. Concentrating effort usually works better than spreading it too thin.
Start with your free audit
We review your social, website, search and email. You get a clear report on what works, what holds you back and what we would do first. No strings attached.