Before a campaign goes live, it helps to know what should happen when the phone rings. Which service has availability, what reception can explain and what someone needs to know before requesting a consultation. Our Google Ads management for aesthetic clinics starts there: a specific offer, a relevant search and a page ready to continue the conversation.
At Lead The Mood, we can review an account that is already running or prepare a new launch. We handle planning, ads, the agreed landing pages and monitoring of observable enquiries. The clinic understands its capacity and approves clinical information; we turn that brief into a campaign structure that can be reviewed and improved using evidence.
Choose the service that deserves the first campaign
We begin with your services, location and first-consultation process. Search demand, existing campaigns and the centre’s availability help us propose a starting point. The plan distinguishes brand searches, service searches and informational queries, with their destinations and budgets. Where spending is limited, we choose a priority that can teach us something useful before distributing the budget across several service lines.
Alongside that work, we assess whether each proposed offer can be advertised. Google’s healthcare and medicines policy restricts certain content and terms, with conditions that vary by market. We review ads and destinations against the applicable requirements and ask the clinic for the relevant approvals. Our proposal records the limitations identified and the review work involved; Google makes the final decision on ad approval.
- PriorityService, area and clinic capacity
- SearchAn intention the clinic can respond to
- DestinationInformation and a consultation request
- ResponseReception picks up the conversation
Give each search a recognisable answer
We organise campaigns and groups around the chosen offer, location and budget. Keywords, ads and exclusions give the account a structure you can understand. Searches for training, jobs or equipment sales may share terms with your services and need excluding. Reviewing what people actually typed is therefore part of management: the initial keyword list is checked against the searches that trigger your ads.
Targeting is chosen for the particular brief, too. Google treats some health content, including invasive procedures, as sensitive interests and restricts advertiser-curated audiences. We review the options permitted for the service and campaign type. A website visitor list or patient list needs that specific assessment; planning starts with search intent and the conditions the campaign can meet.
Let the click find what the ad introduced
On arrival, visitors should recognise the service, understand who provides it and know how to ask for information. We review copy, images, contact options and the mobile experience. A landing page may use the existing website or need its own design and development; we establish that before quoting. The content explains the consultation process in language approved by the clinical team, with a next step reception can handle.
The group’s work for GEMA Centres Mèdics shows how we organise services, practitioners and centres to support a journey towards an appointment. We present it here for its design and digital experience scope. For your aesthetic clinic, we will prepare the campaign destination around its own services and way of receiving enquiries. If the website needs a wider change, that becomes a separate aesthetic clinic website design project, with its pages, materials and reviews specified.
Understand what happened after the enquiry arrived
Before launch, we agree which actions will be recorded and check that they work. A submitted form, a call and a click to open messaging need separate identification. Call or appointment tracking may require additional tools and coordination with the clinic; its scope is defined in advance. We also distinguish primary actions from signs of interest, so that viewing a page does not end up being reported as a new appointment.
Management reviews spending, searches, ads, destinations and observable contacts. Where reliable information is available, we check with reception how many enquiries concerned the service, how many could be handled and which led to appointments. We prepare the analysis using enough aggregate data to support decisions; clinical records remain within the care process. Each review should lead to practical work: adjusting an area, correcting a message, improving a page or deciding whether continued spending makes sense.
- Recorded actionThe form or contact action we can observe
- Handled enquiryReception confirms a conversation took place
- Booked consultationThe centre confirms a date
- Attended visitA later status confirmed by the clinic
Three separate costs, with a clear purpose for each
The proposal separates preparation, management and Google ad spend. Setup may include account review, structure, ads and measurement; a new page or integration has its own scope. Management fees specify reviews, monitoring and communication with the clinic. The media budget is agreed around the market, service and room available for testing, with spending conditions to be reviewed during the campaign.
The account is identified in the clinic’s name, with clear access and media billing arrangements. Our published plans and terms can help frame the conversation; advertising receives its own specific proposal. If we also coordinate SEO and communication, we organise that through our aesthetic clinic marketing service. You can see what each part contributes and decide where the work should continue.
Start with the service you want to develop
Tell us where the clinic is, which service you want to introduce and how enquiries are handled today. If campaigns already exist, we will review their status and history using the access we agree. From that information, we can propose a priority, the preparation needed and a reasoned test budget.