Pharma, laboratory and diagnostics
Marketing for
pharma and labs
Regulated content, audiences separated by professional profile and a standard of rigour that ordinary marketing cannot meet.
The usual problem
- Every piece of content goes through regulatory affairs and drags on forever.
- Healthcare professionals and patients see the same content, when they should not.
- Scientific evidence sits in PDFs and generates no visibility at all.
- The website reads like an old-fashioned lab even when the product is cutting-edge.
- International competitors outrank you in search before you even show up.
How we solve it
- An integrated approval workflow: nothing publishes without a regulatory sign-off.
- A professional area with controlled access, separate from public content.
- Publications and studies turned into indexable, citable content.
- An identity that communicates rigour without looking dated.
- SEO and GEO built around active ingredient, indication and brand name.
Where we would start
Related work
Industry & B2B
Disproquima
We redesigned the architecture so every product family had its own indexable entity, with datasheets legible to both the engineer and the buyer.
Food
Norel
A multilingual international site structured by species and product line, so the vet and the procurement lead find what they need in two clicks.
Logistics
Grupamar
A corporate site with services ordered by customer need rather than internal org chart, plus branches, a client area and online tools.
Frequently asked questions
How do you manage regulatory approval?
We build the approval circuit into the workflow itself: every piece has a status, an owner and an approval record before it goes live. Nothing ships without your department's sign-off. It is slower than in other sectors, and we plan the calendar around that from the start.
Can you do SEO in pharma without legal issues?
Yes, by working within the framework: truthful information, no outcome promises, and a clear separation between content aimed at healthcare professionals and public content. Most of the search volume sits around indication and symptom, which is perfectly workable territory.
What is a professional area and why do I need one?
A zone with verified access where you publish product information aimed only at healthcare professionals. Besides compliance, it gives you data: you know which product each profile is looking at, and that is direct commercial intelligence.
Which companies in the sector have you worked with?
The team has delivered projects for Allergy Therapeutics Ibérica, Actúa Pharma, Rubió Metabolomics, DBGen and Esblada Medical, covering corporate websites, content and professional areas.
Digital assessment
for your plant
We review your catalogue, your technical site, your search and AI visibility, and how you reach the specifier. Prioritised report, no obligation.