B2B search
Show up when they
search for the solution
In industry search volume is low and value per visit is enormous. You optimise for the right search, not for traffic.
What we do
Industrial SEO
The most common mistake in industrial SEO is chasing high-volume keywords. In a market of two hundred buying companies, one search a month can be worth more than a thousand visits from students.
We work the specification search —reference, standard, technical parameter, application— where serious content competition is minimal and purchase intent is at its highest.
And we measure what matters: target companies that visit, documentation downloads and quote requests. Total traffic is a secondary figure.
What's included
Technical audit
Catalogue indexing, speed and structure.
Technical search map
By reference, standard, application and problem.
Catalogue optimisation
Titles, product schema and internal linking.
International SEO
Hreflang and nomenclature per market.
Specification content
Selection guides and technical comparisons.
Quality report
Companies that visit, downloads and enquiries.
How we work
Audit
Technical state and real opportunities.
Foundation
Fixing whatever blocks the catalogue from indexing.
Content
Specification pieces sustained over time.
Measurement
Enquiry quality and continuous adjustment.
Related work
Industry & B2B
Disproquima
We redesigned the architecture so every product family had its own indexable entity, with datasheets legible to both the engineer and the buyer.
Food
Norel
A multilingual international site structured by species and product line, so the vet and the procurement lead find what they need in two clicks.
Logistics
Grupamar
A corporate site with services ordered by customer need rather than internal org chart, plus branches, a client area and online tools.
Frequently asked questions
Does SEO work if my market is 200 companies?
It works especially well. You are not chasing volume: you want those 200 to find you when they research. A single one of those visits can be worth a six-figure order, and the cost of being there is a fraction of a trade fair.
How do you measure it if there are so few visits?
By quality, not quantity: which companies come in, what documentation they download and how many quote requests arrive. A report with a thousand visits and zero enquiries says nothing useful in industry.
What about international SEO?
It is where the most is gained and the most is lost. Every market uses different nomenclature and standards for the same product; literal translation does not work. You have to work with each country's real terminology.
How soon do results show?
First rankings on very specific searches can arrive in 2-3 months because there is little competition. Family and application searches are a 6-12 month effort.
Digital assessment
for your plant
We review your catalogue, your technical site, your search and AI visibility, and how you reach the specifier. Prioritised report, no obligation.