Professional presence
LinkedIn of people,
not logos
The company page with a logo on it sells nothing. What works is your people posting with judgement.
What we do
B2B LinkedIn
LinkedIn is the only channel where your industrial buyer is identified by job title and company. Wasting it on corporate press releases is the most expensive thing you can do.
We work on people's profiles —management, technical staff, sales— because a personal profile's reach is three times that of the company account, and because trust in B2B is personal.
We train the team, produce the content and set up the prospecting routine so sales can stop cold calling.
What's included
Profile optimisation
Management, technical staff and sales, done with judgement.
Content strategy
What each profile publishes and how often.
Production
Ready-to-publish pieces, adapted to each voice.
Prospecting routine
How the decision-maker is identified and approached.
Team training
Hands-on sessions so they become self-sufficient.
Monthly report
Reach per profile, useful interactions and contacts.
How we work
Diagnosis
State of profiles and competitor presence.
Strategy
Distribution of topics and voices per profile.
Activation
Training, production and publishing kick-off.
Prospecting
Sales routine and contact follow-up.
Related work
Industry & B2B
Disproquima
We redesigned the architecture so every product family had its own indexable entity, with datasheets legible to both the engineer and the buyer.
Food
Norel
A multilingual international site structured by species and product line, so the vet and the procurement lead find what they need in two clicks.
Logistics
Grupamar
A corporate site with services ordered by customer need rather than internal org chart, plus branches, a client area and online tools.
Frequently asked questions
Why personal profiles instead of the company account?
Because the algorithm penalises pages, and because people trust people. A post from the technical director lands and starts a conversation; the same text on the corporate account gets ignored. The company account serves as backup, not as the engine.
What if our team does not feel like posting?
That is normal at the start. That is why we produce the content and they only validate and publish. After two or three months, once they see who is reaching out to them, the resistance usually disappears on its own.
Is this aggressive prospecting?
No. We do not do mass outreach or automations that burn out profiles. We work on identifying the decision-maker and reaching out with a reasoned message, backed by the content they have already seen published.
Does it work if we sell through a distributor?
Yes. The specifier and the end user are on LinkedIn even if they do not buy from you directly, and they are the ones who end up requesting your brand from their distributor.
Digital assessment
for your plant
We review your catalogue, your technical site, your search and AI visibility, and how you reach the specifier. Prioritised report, no obligation.