AI visibility
Get cited by AI
in front of your buyer
The engineer who used to search Google now asks an AI which suppliers to consider. If you are not in that answer, you are not in the comparison.
What we do
Industrial GEO
In industrial purchasing, the first filter is no longer always Google. An engineer asks an AI for a short list of suppliers for a specific specification, and that list shapes the entire comparison that follows.
We measure first what generative engines say today about your category, your product and your competitors. That is your real starting point, and it is usually revealing.
Then we work on brand entity, structured product data and answer-shaped content, which is what these models cite.
What's included
AI visibility audit
What the engines say about you and your competitors.
Brand entity
Making sure the AI knows what you make, for what and where.
Product schema
Complete structured data across the whole catalogue.
Citable content
Specifications and comparisons in answer-ready format.
Presence in sources
Technical directories and sector publications.
Monthly tracking
Evolution of mentions per engine and query.
How we work
Baseline measurement
A set of technical queries run on each engine.
Foundation
Entity, schema and data consistency.
Content
Pieces designed to be cited.
Tracking
Mentions report and adjustment.
Related work
Industry & B2B
Disproquima
We redesigned the architecture so every product family had its own indexable entity, with datasheets legible to both the engineer and the buyer.
Food
Norel
A multilingual international site structured by species and product line, so the vet and the procurement lead find what they need in two clicks.
Logistics
Grupamar
A corporate site with services ordered by customer need rather than internal org chart, plus branches, a client area and online tools.
Frequently asked questions
Do engineers really use AI to find suppliers?
Increasingly, for the exploration phase: what technologies exist, which suppliers are out there, what to ask. The final decision is still human and technical, but the shortlist forms earlier than that, and that is where it is won or lost.
Can it be measured?
Yes. We define a set of queries —the ones your buyer would actually ask— and run them periodically on each engine, logging whether you appear, with which product and in what context. It is not an exact ranking, but the trend is very clear.
Is it different from SEO?
It shares a foundation, but the selection criteria change. Google chooses which link to show; an AI chooses who to cite within an answer. That rewards data clarity and consistency across sources over link authority.
Is it worth it in industry already?
In technical B2B, yes: it is where the effect has shown up earliest, because the buyer researches extensively before making contact. And the competition is not working on it yet.
Digital assessment
for your plant
We review your catalogue, your technical site, your search and AI visibility, and how you reach the specifier. Prioritised report, no obligation.