Chemicals, distribution and formulation
Marketing for
chemical companies
Catalogues with hundreds of references, technical datasheets, approvals and a buyer who compares specification before price.
The usual problem
- The catalogue lives in a 200-page PDF that Google barely reads.
- Safety and technical datasheets are scattered and out of date.
- International distributors cannot find your range in their language.
- The website talks about the company, not about product applications.
- Every trade fair generates contacts that go cold within three weeks.
How we solve it
- Every reference gets its own page, downloadable datasheet and search.
- A technical repository organised by product, with versions and dates.
- Multilingual architecture built for the export buyer.
- Content organised by application and target sector, not by org chart.
- A post-fair follow-up sequence that keeps the contact alive.
Where we would start
Related work
Industry & B2B
Disproquima
We redesigned the architecture so every product family had its own indexable entity, with datasheets legible to both the engineer and the buyer.
Food
Norel
A multilingual international site structured by species and product line, so the vet and the procurement lead find what they need in two clicks.
Logistics
Grupamar
A corporate site with services ordered by customer need rather than internal org chart, plus branches, a client area and online tools.
Frequently asked questions
Can you connect the catalogue to our ERP?
Yes. It is standard when there are hundreds of references: the datasheet syncs from your product master and the site updates itself. We work with periodic exports or a direct connection, depending on what your system allows.
Can safety datasheets be published?
Yes, and it pays to. They are published as downloads attached to each reference, with version control and date. It also generates traffic: a lot of people search for the safety datasheet of a specific product.
How do you approach the international buyer?
With real multilingual architecture, not machine translation. Every market has its own product nomenclature and reference standards; ignore them and the buyer cannot find the range.
Do you have experience in the sector?
The team has worked with Disproquima, Newchem and Dabeer, among others, in chemical distribution, formulation and technical packaging. You will find them in the case studies section.
Digital assessment
for your plant
We review your catalogue, your technical site, your search and AI visibility, and how you reach the specifier. Prioritised report, no obligation.