Industrial and B2B marketing
The buyer decides
before calling you
Long cycles, few buyers and technical decisions. We handle marketing for industrial, chemical, pharmaceutical and manufacturing companies with the rigour that buyer demands.
Sectors we
work in
Six verticals with their own vocabulary, regulation and sales cycle. We do not do generic industrial marketing.
Chemicals and Raw Materials
Catalogues with hundreds of references, technical datasheets, approvals and a buyer who compares specification before price.
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Pharma and Laboratories
Regulated content, audiences separated by professional profile and a standard of rigour that ordinary marketing cannot meet.
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Manufacturing and Metal
You manufacture well and prove it on the shop floor. The problem is the specifier decides before ever setting foot in it.
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Food Ingredients
Ingredients, additives and animal nutrition: technical product sold to a technical buyer, with regulation on top.
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Energy and Installation
A sector where cowboys have wrecked trust, and proving technical credibility is the main competitive advantage.
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Logistics and Transport
A service everyone treats as a commodity which, communicated well, stops being decided on rate alone.
View allWhat we do
Six services built for technical sales with long cycles, not for impulse acquisition.
Why industrial marketing
is a different job
The market is small and valuable
There may be two hundred companies in the whole country that buy what you make. Optimising for traffic volume makes no sense: what matters is that those two hundred know you and find you when it is their turn to decide.
A committee decides, not a person
The engineer weighs the specification, procurement compares terms and management assesses supplier risk. Your content has to arm all three, and each needs a different route through your site.
The cycle runs for months
Six or nine months can pass between first contact and order. Industrial marketing does not close sales: it keeps you present and credible throughout, which is exactly when your competitors drop off the radar.
Consumer tactics do not work
Urgency, scarcity and discounts do not move an industrial buyer. What moves them is consistent proof of technical judgement: serious documentation, cases with data and answers to the questions they actually have.
Work in industry
Real projects for manufacturers, chemical distribution, pharma and logistics.
Industry & B2B
Disproquima
We redesigned the architecture so every product family had its own indexable entity, with datasheets legible to both the engineer and the buyer.
Food
Norel
A multilingual international site structured by species and product line, so the vet and the procurement lead find what they need in two clicks.
Logistics
Grupamar
A corporate site with services ordered by customer need rather than internal org chart, plus branches, a client area and online tools.
Digital assessment
for your plant
We review your catalogue, your technical site, your search and AI visibility, and how you reach the specifier. Prioritised report, no obligation.