Authority and specification
Content that
proves judgement
In B2B, 70% of the decision happens before the first sales contact. Content is what works for you during that time.
What we do
Technical Content
Industrial content cannot be written from the outside. We interview your technical team —production, quality, sales— and that is where material no generic copywriter could produce comes from.
Selection guides, material comparisons, application cases with data, solutions to frequent problems on the plant floor. Content the specifier keeps and shares, not blog filler.
And we distribute it where the decision-maker is: search engines, LinkedIn and the salesperson's inbox, who finally has something useful to send between visits.
What's included
Content map
Topics by decision stage and profile.
Technical interviews
We extract the knowledge you already have in-house.
Selection guides
The material the specifier uses to decide.
Application cases
Problem, solution and real data.
Original studies
Original research that attracts links and press.
Distribution
Website, LinkedIn and material for the sales team.
How we work
Immersion
Interviews with your team and sector analysis.
Editorial plan
Topics prioritised by decision stage.
Production
Technical writing and internal validation.
Distribution
Publishing, LinkedIn and sales activation.
Related work
Industry & B2B
Disproquima
We redesigned the architecture so every product family had its own indexable entity, with datasheets legible to both the engineer and the buyer.
Food
Norel
A multilingual international site structured by species and product line, so the vet and the procurement lead find what they need in two clicks.
Logistics
Grupamar
A corporate site with services ordered by customer need rather than internal org chart, plus branches, a client area and online tools.
Frequently asked questions
Who writes it, someone who understands the sector?
Writers who interview your technical staff. We do not claim to know more about your product than you do: we extract that knowledge and turn it into publishable, findable content. Everything goes through your validation.
How much content is needed?
Two in-depth pieces a month sustained over a year outperform any burst. In industry, consistency matters more than volume because the decision cycle is long.
Our product is boring, can it be turned into content?
It is never the product that is boring, it is the angle. If it solves an expensive problem for someone, there is content in it. Technical components usually have the most specific searches and the weakest competition.
Does it help the sales team?
It is one of the biggest returns and almost nobody uses it. A salesperson with useful technical material to send between visits keeps the conversation alive through the months the decision takes.
Digital assessment
for your plant
We review your catalogue, your technical site, your search and AI visibility, and how you reach the specifier. Prioritised report, no obligation.