Indexable product
From PDF to hundreds
of pages that capture
Your catalogue is your biggest acquisition asset and it is probably buried in a file Google barely reads.
What we do
Technical Catalogue
We turn the catalogue into a navigable, indexable structure. Every reference gets its own page, its technical data, downloadable documentation and related products.
The entry point is not only product family: also application, target sector and problem to solve, which is how clients actually search. That double entry point multiplies the surface area where you get found.
If you have an ERP or PIM, we connect it so the page feeds itself and nobody has to maintain two sources of truth.
What's included
Page per reference
Technical data, uses, downloads and related products.
Double entry point
Navigation by family and by application or sector.
Technical search
Filters by parameter, not just by name.
Downloads centre
Technical and safety datasheets with version control.
ERP or PIM connection
The page updates itself from your product master.
SEO per reference
Every product with its own title, schema and structured data.
How we work
Data audit
What information exists, where it is and what state it is in.
Product model
Attributes, families, applications and relationships.
Build and load
Templates, import and quality control.
Indexing
Structured data, sitemap and tracking.
Related work
Industry & B2B
Disproquima
We redesigned the architecture so every product family had its own indexable entity, with datasheets legible to both the engineer and the buyer.
Food
Norel
A multilingual international site structured by species and product line, so the vet and the procurement lead find what they need in two clicks.
Logistics
Grupamar
A corporate site with services ordered by customer need rather than internal org chart, plus branches, a client area and online tools.
Frequently asked questions
Why is the PDF a real problem?
Google indexes it poorly, does not rank it for specific reference searches, and it is a bad experience on mobile. And even if someone does arrive, they land on a document with no navigation and no way to make contact: the path to the enquiry stops right there.
What if we have three thousand references?
They are not migrated by hand. We define a product model and import from your data master. What does require human judgement is deciding the structure and the navigation entry points, and that is where we put the work.
Can we keep the PDF?
Yes, and you should: it is still useful for sales visits. What changes is that it stops being the only way in. The PDF becomes a complementary download for each family.
Where do you start if the catalogue is huge?
With the families, not the individual references. The family page captures the generic search and distributes traffic down to the detail. Then we go down to product level on the lines where you actually want to grow.
Digital assessment
for your plant
We review your catalogue, your technical site, your search and AI visibility, and how you reach the specifier. Prioritised report, no obligation.